Packaging That Sells Conference Attend BRANDPACKAGING’s Packaging that Sells V conference to learn and interact with other brand managers, brand marketers, and package design and development teams interested in the increasingly vital link between packaging and the brand.
“Highly limited” edition for Hennessy Having created the world’s first decanter-shaped spirits bottle in
1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass
bottle inspired by that original packaging.
Redesign tells heartland story A line of natural crackers and multigrain chips, Sesmark has swapped
its formerly generic identity with one that tells a “health from the
heartland” story.
Holistic approach to petcare Halo, a premium pet care line that claims celebrity Ellen DeGeneres as
part owner, introduced new packaging as part of a “refinement” of the
brand.
MEXICO: X MARKS THE SPOT Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com).
BRAZIL: A BRAND ON A MISSION The backlash against bottled water apparently knows no boundaries; this
offering from Brazil claims to be “the first and only eco-friendly
bottled water in the world”.
GERMANY: DELICIOUS AND NUTRITIOUS? YES, PLEASE As a busy mother of three, entrepreneur Gemma Michalski noticed a gap
in the market for high quality convenience ready-prepared meals in
Germany.
Green Packaging for CDs/DVDs Wowpak (www.wewow.co.uk) is an innovative solution to cost-effective, recyclable CD and DVD packaging that also delivers visual impact.
Green Packaging also Reduces Theft MWV (formerly MeadWestvaco) Natralock (www.natralock.com) packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners.
