Brand Packaging
  Home
  Subscribe
  Online
  Trends: Next + Now
  Unwrapped: eNewsletter
  Current Issue
  Cover Story
  Features
  Departments
  Packaging that Sells
  Packaging that Sells: Global
  Trends: Next + Now
  Events Calendar
  Advertiser Index
  Resources
  Archives
  Brand Innovators
  Design Directory
  2008 Design Gallery
  Brand Resources
  Market Research
  Events
  Packaging That Sells
  Sustainable Package Design Conference
  Summit Meeting
  Food Safety & Security Summit
  Brand Packaging Info
  Contact Us
  About Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies

Sustainability is Taking Root
Reframed as a business strategy, sustainable packaging is beginning to bear fruit.

by Pauline Tingas-Hammerbeck

The Sustainability Enigma
Are you thinking about stripping away material, or extending usefulness

Designing for the Shopper
Six principles to drive effective packaging.

by Scott Young

Noticeable Innovation
What's new in the beverage aisle?

by Jeffrey Spear

Packaging That Sells Conference
Attend BRANDPACKAGING’s Packaging that Sells V conference to learn and interact with other brand managers, brand marketers, and package design and development teams interested in the increasingly vital link between packaging and the brand.

“Highly limited” edition for Hennessy
Having created the world’s first decanter-shaped spirits bottle in 1947, Hennessy Cognac has launched Hennessy X.O in a six-liter glass bottle inspired by that original packaging.

Redesign tells heartland story
A line of natural crackers and multigrain chips, Sesmark has swapped its formerly generic identity with one that tells a “health from the heartland” story.

Holistic approach to petcare
Halo, a premium pet care line that claims celebrity Ellen DeGeneres as part owner, introduced new packaging as part of a “refinement” of the brand.


 • Sustainability is Taking Root
 • The ABCs of Sustainable Packaging:
 • The Sustainability Enigma
 • Noticeable Innovation
 • Hunt’s Makes Light of Ketchup
 • Editorial: Achieving Balance
MEXICO: X MARKS THE SPOT
Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com).

BRAZIL: A BRAND ON A MISSION
The backlash against bottled water apparently knows no boundaries; this offering from Brazil claims to be “the first and only eco-friendly bottled water in the world”.

GERMANY: DELICIOUS AND NUTRITIOUS? YES, PLEASE
As a busy mother of three, entrepreneur Gemma Michalski noticed a gap in the market for high quality convenience ready-prepared meals in Germany.

Eco-Friendly Bottle Enters Juice Category
Noble Juice is reportedly the first fresh juice brand to use Ingeo natural plastic for its bottles.

Green Packaging for CDs/DVDs
Wowpak (www.wewow.co.uk) is an innovative solution to cost-effective, recyclable CD and DVD packaging that also delivers visual impact.

Green Packaging also Reduces Theft
MWV (formerly MeadWestvaco) Natralock (www.natralock.com) packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners.

The Heat is On
Mentholatum’s WellPatch undergoes a visual—and strategic—repositioning.

by Jennifer Acevedo

May 17, 2008 - May 20, 2008
National Restaurant Association's Restaurant, Hotel, Motel Show
Chicago, Illinois

May 19, 2008 - May 20, 2008
International Wine, Spirits & Beer Event at the NRA Show 2008
Chicago, Illinois

May 20, 2008 - May 21, 2008
IDFA's Cultured Dairy Products Conference
Minneapolis, Minnesota

May 27, 2008 - May 28, 2008
PLMA International World of Private Label Trade Show
Amsterdam,
















Home
Subscribe
Online
Trends: Next + Now
Unwrapped: eNewsletter
Current Issue
Cover Story
Features
Departments
Packaging that Sells
Packaging that Sells: Global
Trends: Next + Now
Events Calendar
Advertiser Index
Resources
Archives
Brand Innovators
Design Directory
2008 Design Gallery
Brand Resources
Market Research
Events
Packaging That Sells
Sustainable Package Design Conference
Summit Meeting
Food Safety & Security Summit
Brand Packaging Info
Contact Us
About Us
Media Kit
Reprints
List Rental
BNP Media
© 2008 BNP Media. All rights reserved. | Privacy Policy