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Social Climbing
With the use of social media and other technologies growing, packaging is engaging consumers more directly and becoming the key connection between physical and online brand experiences.
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A Trademark Touch
Strategies for owning and protecting touchmarks. How often do you consider the distinctive tactile elements of your brand?
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Where there’s smoke there’s fire
Can cigarette packaging alone affect whether or not a person will smoke?
February 4, 2010 | Comments (0)
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Save the Date!
Mark your calendars for the most design- and marketing-relevant event of the year! Packaging that Sells will be held at the Fairmont Hotel in Chicago, September 16-17, 2010. |
Minute Maid: Freshly squeezed design
By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
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Club House: Spicing up sales
Although the Club House line of One Step Seasonings was experiencing
strong sales growth, consumers were having trouble finding new ways to
use the spices in their cooking, leading to less use of the product.
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Multinational > Whilst skincare
Application time was a factor in creating the Whilst skincare range for men. But the collection also needed to carry a premium, yet sporty look.
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Canada > Pan-Sear Selects
When the economy took a turn for the worse, High Liner Foods predicted that consumers would be eating at home more – but still be looking for restaurant quality foods.
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Australia > Schweppes Vintage
Calling out the historical and iconic nature of the brand, Schweppes has introduced limited-edition packaging for its classic mixers: Soda Water, Tonic Water, Dry Ginger Ale and Lemonade. The bottles feature artwork from the Schweppes archives, which contains artwork from the 1920s to 1950s.
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Joss Vodka
Four years in the making, Joss Vodka has finally made its debut in packaging that reflects the contents’ quality. Meaning, “to be merry and fair,” Joss was created to appeal to young professionals between the ages of 24 and 35 as a simple, yet stylish beverage.
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Annie's salad dressing
Annie’s salad dressings have been defined by their unique illustrations, but, over the years, haven’t maintained a consistent look.
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Coca-Cola Olympic Games-themed cans
Designed to heighten the spirit and excitement of the 2010 Olympic Winter Games, Coca-Cola launched a collection of limited-edition cans and fridge packs featuring silhouettes inspired by four Olympic sports.
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Events
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