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Bud Light Platinum

Anheuser-Busch launched its newest brand Bud Light Platinum in a striking cobalt blue bottle.

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Voskos Greek Yogurt

USA
Recognizing that consumers love to add everything from berries and fruit to nuts and granola to its greek yogurt, Voskos has redesigned its packaging with a wider mouth to make that ritual easier.

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Hard Rock Vodka

REGIONAL
Designed to reflect the spirit of the Hard Rock brand, the bottle features elaborately etched glass image of an intricately designed guitar representing the brand's rock 'n' roll heritage.

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Consumer-Friendly Bacon Packaging

USA
Smithfield PouchPack offers consumers an innovative bacon package divided into two stay-fresh pouches.

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Jonathan Adler for Cottonelle

Jonathan Adler for Cottonelle

NORTH AMERICA
Jonathan Adler has teamed up with the Cottonelle brand to design a spring collection of toilet paper roll covers.

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Crave Canyon Flavored Popcorn

USA
Crave Canyon popcorn enters the market with five popcorn varieties in bright, colorful packaging that “transcend the ordinary”.

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De Kuyper's Jenever Limited Edition

EUROPE
De Kuyper chose a transparent version of its so-called “square bottle” for a limited edition premium golden Jenever, a juniper-flavored traditional liquor of the Netherlands and Belgium.

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A New Prescription for Drugstores
Grocery stores beware…there is new competition in town and it’s on almost every corner in America!

Beyond Like: The 2011 Package Design Annual
Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.

The ROI of a package redesign
An up-and-coming gourmet pizza brand sees a nice return on a package redesign that boldly celebrates its gluten-free status.

Coke to Accelerate PlantBottle Initiative
This Fungus Eats Plastic
Tide tote doubles as a grocery list
Why Dockers and whiskey go together
EPA widget puts recycling in terms consumers understand

The Mix

Stories and links that matter...

Walgreens goes upscale with new Chicago flagship

Walgreens launches a Chicago flagship with manicure stations, made-to-order sushi and a barista designed to change perceptions about the conservative brand. More on the Walgreens makeover in Crain's Chicago Business.

The Future of Capitalism

Four reasons why the future of capitalism is homegrown, small scale and independent. More on this new system in Fast Company's Co. Design.

Cola war's new front: plant-based packaging

For the past two years, Coke and Pepsi have been engaged in a race to bring plant-based, recyclable beverage bottles to market. Coke retakes the lead with a recent announcement, covered on GreenBiz.com.

Is your brand worth saving? Here's how to tell

Not all brands have the same potential for reinvention. Five questions to ask before deciding whether to invest in a rebranding campaign or pull the plug; read it on FastCompany's Co.Design.

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