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Accounting for Design
Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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The New Luxury
How integrity, soul, surprise and delight can reach the upscale consumer.
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Basic Deluxe
What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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Packaging Wars
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
March 17, 2010 | Comments (1)
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Walmart Sustainable Packaging Expo
Trying to get ahead of the sustainability curve? Join Walmart, its brand customers and packaging suppliers April 6-7 in Rogers, AR to learn about the latest sustainability efforts in the packaging industry.
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A ‘renu’ed competitive edge
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.
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Redi-Measure brown sugar
By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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Multinational > Infantino
Infantino is taking its tagline, “We love babies, we adore kids, and we admire moms” to a whole new level with redesigned packaging.
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USA > Ricky’s Lucky Nuts
After a series of packaging renditions, Ricky’s Lucky Nuts launched final packaging for its line of all-natural peanuts.
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Events
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