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The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips is getting from consumers who are irritated by the loud crackling sound the corn-based bag makes.

September 2, 2010 | Comments (0)

Coming Soon!

Who's Attending LEAP, Design Forward?

Senior execs from Unilever, Kellogg's, Quaker, Kraft, General Mills, Wrigley, ConAgra and Microsoft among others. Join them at LEAP, Design Forward for a half-day of small-group discussions on strategic design. More on LEAP here.

Kimberly-Clark brand design director @ Packaging that Sells

Kimberly-Clark brand design director Jennifer Westemeyer will give a talk on the 90+ years of brand design at Kotex, including a behind the scenes look at the recent U by Kotex launch. At Packaging that Sells, September 16 + 17 in Chicago.

Method: A Method-ical Redesign
Category innovation is on tap (once again) for this growing home and personal care company.

by Jennifer Welbel

The Bottom Line

Muscle Milk
To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand.

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Just Out

Multinational > Every Man Jack
The San-Francisco-based men’s grooming brand redesigned its packaging, from the bottle structure to the design.

USA > Band-Aid by Cynthia Rowley
Proving that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer Cynthia Rowley to offer a line of limited-edition bandages.

USA > Give Water
Give Water enacted a redesign to bring its charitable mission to the forefront.

Talkback

Are brands becoming over-reliant on research? Is it a cause of strife among various brand disciplines?

Bill Less, The DuPuis Group	Brand owners and design agencies didn't always completely understand what research outcome(s) determine success at the beginning of an assignment."

Martha Cotton, Gravity Tank	If research is not helping you make decisions, you haven’t become over-reliant on research, you’ve just done bad research.

Larry Light, Arcature	Processes do not make decisions. Metrics do not make decisions. People make decisions. We must get the balance correct.

August 16, 2010 | Comments (1)

Events

Packaging that Sells
September 16-17, 2010
Chicago, IL

LEAP
September 15, 2010
Chicago, IL

Sustainable Packaging Forum & Expo
Sept. 14-15, 2010
Phoenix, AZ

PET Strategies
October 6-8, 2010
New Orleans, LA

The Shopper Marketing Expo
October 5-7, 2010
Navy Pier, Chicago