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The Big Reveal
The opening experience
of packaging has never been more important for brands.
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Primed
Gatorade
repositions from sports drinks to sports performance.
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Too Much Choice
The impact of too many choices on shopper behavior and packaging design.
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The 95-decibel bag of chips
The sound of change is, apparently, too LOUD for some
people. That’s the feedback Frito Lay’s Sun Chips is getting from consumers who
are irritated by the loud crackling sound the corn-based bag makes.
September 2, 2010 | Comments (0)
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Who's Attending LEAP, Design Forward?
Senior execs from Unilever,
Kellogg's, Quaker, Kraft, General Mills, Wrigley, ConAgra and
Microsoft among others. Join them at LEAP, Design
Forward for a half-day of small-group discussions on strategic design. More on LEAP here. |
Muscle Milk
To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand.
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Events
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