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The New Normal
My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
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 | 2010 Design Gallery: Call for Submissions
Got an interesting packaging initiative? Send it in for consideration in BRANDPACKAGING's DESIGN GALLERY, our hardbound December issue that has become known as the definitive brand packaging design annual. But hurry--all entries must be in by August 22, 2009! Click here for more details.
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 | Packaging That Sells Conference
OCTOBER 22 - 23, 2009 >
In a time that calls for more effective marketing strategies, our
Packaging that Sells conference will detail how and why packaging is
fast-becoming a brand marketer’s most-favored marketing tool. We're
bringing together retail executives and consumer packaged goods
marketers, along with their package design and development teams, to
offer real-world examples of the powerful influence packaging has on
consumer buying decisions—a critical objective in today’s tight
economy. For details, visit www.packagingthatsells.com. |
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eNEWS
“Unwrapped," BRAND PACKAGING's bi-monthly e-newsletter delivers targeted content on consumer and retail trends, packaging
concepts and innovations, brand case studies and profiles. Sign up today!
Subscribe For Free
Interested in FREE MAGAZINES? Start your subscription to any BNP publication by clicking here.
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FRANCE> Teens Dizzy for Yogurt
Yoplait redefined the European yogurt segment in the ’90s by introducing teens to the idea of yogurt-to-go with its Yop brand.
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Coca-Cola is lovin' summer
Summer is finally here. And with it comes Coca-Cola North America’s
Limited Edition Summer Collector’s Series: five summer- themed designs
appearing on can packs, 2L bottles and 20oz bottles.
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Baxter brings back Bravado
Baxter of California, an American company that produces men’s grooming
products, has re-introduced Bravado. Making its original debut in the
early 1970s, the cologne has been retired for more than seven years now.
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Ferrero shakes up Tic Tac packaging
In order to reduce its carbon footprint, Ferrero U.S.A. has integrated
new, flexible and recyclable polypropylene packaging for its entire
line of Tic Tac mints, including Tic Tac CHILL and Tic Tac Bold. And
don’t worry. The brand still retains its signature rattle, but with a
softer, more muted tone.
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Events
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