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Brands To Watch
Five independents on our radar.

Accounting for Design
Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?

The New Luxury
How integrity, soul, surprise and delight can reach the upscale consumer.

Basic Deluxe
What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?

Stages of Grief
A look at consumers' recession-induced cycle of mourning.


Packaging Wars
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”

March 17, 2010 | Comments (1)


Claudia Kotchka keynotes Packaging that Sells

Claudia Kotchka is a senior executive and change agent who successfully led an innovation culture transformation at Procter & Gamble. Hear Claudia's talk on the role of design in business at Packaging that Sells, September 16 + 17 in Chicago.


Walmart Sustainable Packaging Expo

Trying to get ahead of the sustainability curve? Join Walmart, its brand customers and packaging suppliers April 6-7 in Rogers, AR to learn about the latest sustainability efforts in the packaging industry.


Heard!
Concept: Park Supermarket
Material Matters: Highly recyclable plastic
Inspiration in a box
X’s and O’s for Marmite fans
A ‘renu’ed competitive edge
With the development of a new corporate identity for Bausch + Lomb, it was as good a time as any to revisit and refresh the renu brand.

Redi-Measure brown sugar
By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.

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UK > M&S Milk Chocolate Praline Butterflies
Just before Mother's Day in the UK, Marks & Spencer introduced its own brand of chocolates to be given as “the gift that keeps on giving.”

Multinational > Infantino
Infantino is taking its tagline, “We love babies, we adore kids, and we admire moms” to a whole new level with redesigned packaging.

USA > Ricky’s Lucky Nuts
After a series of packaging renditions, Ricky’s Lucky Nuts launched final packaging for its line of all-natural peanuts.

Question: Do ROI pressures put a damper on innovation? Do they kill good ideas? How best should the industry address the issue of effectiveness of design?
Scott Lucas,
Interbrand

ROI pressure does not kill good ideas; in fact it creates the opportunity for brand owners and their agencies to develop bigger and better ideas.
 
Mike Branson,
Pearlfisher

No – and they shouldn’t (put a damper on innovation). This basically comes down to a question of mindset.
 
Nick Foley,
Landor

The last few years have not been ideal for those keen to develop bold, new innovation projects.
March 17, 2010 | Comments (0)

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