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Shoppers (still) call the shots
Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
March 9, 2010 | Comments (0)
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‘Pack’ to the future
Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.
March 5, 2010 | Comments (1)
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Beautiful curves.
Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
March 1, 2010 | Comments (0)
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Risks, and rewards
When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.
February 19, 2010 | Comments (0)
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Why now? Ask Facebook fans
Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.
February 10, 2010 | Comments (0)
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Where there’s smoke there’s fire
Can cigarette packaging alone affect whether or not a person will smoke?
February 4, 2010 | Comments (0)
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In bad taste
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
January 27, 2010 | Comments (0)
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DIYers at heart
People love making something with their own two hands. They just need the means in which to do it.
January 22, 2010 | Comments (0)
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If Not Consumers...
Don’t call them consumers. There are growing numbers of people who bristle at the very term.
January 13, 2010 | Comments (0)
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Dressed for success
It used to be pretty obvious which products were private label...
December 18, 2009 | Comments (1)
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Log cabin living.
Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
December 8, 2009 | Comments (0)
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The whole package
“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.
November 9, 2009 | Comments (3)
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Innovation(!)
The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?
November 5, 2009 | Comments (0)
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Save Me From Myself
Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.
November 3, 2009 | Comments (0)
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And the award goes to…
Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.
October 27, 2009 | Comments (0)
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#PTS09
We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.
October 20, 2009 | Comments (0)
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Where’s the heart?
In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.
October 2, 2009 | Comments (1)
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Sensitivity can have its pitfalls
Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.
September 28, 2009 | Comments (2)
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No one is immune
When images of Apple's new Snow Leopard packaging were leaked this summer, many doubted they were legitimate because they seemed so...unApple.
September 15, 2009 | Comments (0)
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Come Together. Right Now.
Brand owners dominated the retail-brand relationship in the 80s and 90s, whereas this last decade has had retailers at the helm.
August 31, 2009 | Comments (0)
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Something To Believe In
Back in 2004, you couldn’t walk into a room or turn on the TV without seeing that little yellow wristband.
July 15, 2009 | Comments (0)
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The New Normal
My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
by Pauline Hammerbeck | June 26, 2009 | Comments (0)
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