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Battling it Out
As we went to press, we learned that Pepsi unveiled a new
PET bottle made entirely of plant materials— besting
Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the
major CPG companies: They’re waking up to sustainability and making
environmental commitments like never before.
by Pauline Hammerbeck | April 1, 2011 | Comments (1)
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Why Less is More
The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.
by Jennifer Welbel | March 2, 2011 | Comments (0)
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Not what's next, but what's important (this week)
A look at the brand marketing and design stories that caught our attention this
week, with an eye on what's important, not just what's next.
by Jennifer Welbel | February 22, 2011 | Comments (0)
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Stores: A Survival Guide
The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions.
by Pauline Hammerbeck | January 31, 2011 | Comments (0)
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Not what's next, but what's important (this week)
A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
by Jennifer Welbel | January 11, 2011 | Comments (0)
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Not what's next, but what's important (this week)
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
by Jennifer Welbel | December 2, 2010 | Comments (0)
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Not what's next, but what's important (this week)
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
November 17, 2010 | Comments (0)
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Not what's next, but what's important (this week)
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
by Pauline Hammerbeck | November 12, 2010 | Comments (0)
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It All Comes Down to Relevance
If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects.
by Pauline Hammerbeck | November 5, 2010 | Comments (0)
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Thoroughly Refreshed
Packaging that Sells inspires brands to reengage with greater meaning.
November 5, 2010 | Comments (0)
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The 95-decibel bag of chips
The sound of change is, apparently, too LOUD for some people. That’s the feedback Frito Lay’s Sun Chips received from consumers irritated by the loud crackling sound the corn-based bag makes.
September 2, 2010 | Comments (4)
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Time for a Brand Refresh?
The last year-and-a-half of challenges and uncertainty has taken the bloom off even the freshest of brand concepts. Enter the PACKAGING THAT SELLS conference, a day-and-a-half seminar-style event on September 16 and 17 in Chicago.
July 29, 2010 | Comments (0)
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Informed choice
Taking the toys out of happy meals? Let's just use nutrition labels instead.
May 10, 2010 | Comments (3)
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Not what's next, but what's important (this week)
People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.
May 4, 2010 | Comments (0)
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The grocery store next door
As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket, one can't help but wonder how this will affect in-store marketing programs.
April 27, 2010 | Comments (0)
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Strange (and familiar) bedfellows
Business leaders and environmental activists never kept close quarters, until Walmart invited Al Gore to Bentonville to air The Inconvenient Truth.
April 21, 2010 | Comments (0)
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The ‘hunt’ for less packaging
Easter is just around the corner. And for many, that means coloring hard-boiled eggs, opening up pastel-colored baskets filled with chocolates and other goodies, and (my favorite part) hunting for eggs.
April 1, 2010 | Comments (0)
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Somebody's watching me
Most consumers are aware that video cameras are stationed in stores to prevent and track theft. And, largely, they’re OK with that.
March 23, 2010 | Comments (0)
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Packaging Wars
“There is no packaging that is currently environmentally sustainable or even environmentally friendly. All packaging will have a negative impact on the ecology of our planet.”
March 17, 2010 | Comments (1)
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Shoppers (still) call the shots
Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.
March 9, 2010 | Comments (0)
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‘Pack’ to the future
Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.
March 5, 2010 | Comments (1)
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Beautiful curves.
Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.
March 1, 2010 | Comments (0)
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Risks, and rewards
When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.
February 19, 2010 | Comments (0)
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Why now? Ask Facebook fans
Heinz has long known that its ketchup packets have been mess-inducing and difficult to open for consumers.
February 10, 2010 | Comments (0)
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Where there’s smoke there’s fire
Can cigarette packaging alone affect whether or not a person will smoke?
February 4, 2010 | Comments (0)
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In bad taste
Miller Lite redesigned its packaging last spring with new labels promoting a "taste protector cap" on its bottles and a "taste protector lid" on its cans.
January 27, 2010 | Comments (0)
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DIYers at heart
People love making something with their own two hands. They just need the means in which to do it.
January 22, 2010 | Comments (0)
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If Not Consumers...
Don’t call them consumers. There are growing numbers of people who bristle at the very term.
January 13, 2010 | Comments (0)
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Dressed for success
It used to be pretty obvious which products were private label...
December 18, 2009 | Comments (1)
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Log cabin living.
Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
December 8, 2009 | Comments (0)
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The whole package
“So what can I do to get you in this car today?” That’s what I’ve been hearing for the past few days as I’ve been tagging along with my boyfriend, helping him find a new car.
November 9, 2009 | Comments (3)
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Innovation(!)
The accepted wisdom is that innovation in a recession pays off. That those who haven't made the investment will find themselves falling behind when the economy turns. But exactly what kind of innovation are we talking about?
November 5, 2009 | Comments (0)
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Save Me From Myself
Coca-Cola announced plans to include the calories per serving on the front of nearly all global product packaging recently.
November 3, 2009 | Comments (0)
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And the award goes to…
Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.
October 27, 2009 | Comments (0)
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#PTS09
We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.
October 20, 2009 | Comments (0)
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Where’s the heart?
In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.
October 2, 2009 | Comments (1)
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Sensitivity can have its pitfalls
Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.
September 28, 2009 | Comments (2)
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No one is immune
When images of Apple's new Snow Leopard packaging were leaked this summer, many doubted they were legitimate because they seemed so...unApple.
September 15, 2009 | Comments (0)
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Come Together. Right Now.
Brand owners dominated the retail-brand relationship in the 80s and 90s, whereas this last decade has had retailers at the helm.
August 31, 2009 | Comments (0)
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Something To Believe In
Back in 2004, you couldn’t walk into a room or turn on the TV without seeing that little yellow wristband.
July 15, 2009 | Comments (0)
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The New Normal
My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
by Pauline Hammerbeck | June 26, 2009 | Comments (0)
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