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The New Luxury How integrity, soul, surprise and delight can reach the upscale consumer.

Pitfalls and Opportunities Guidelines for making the most of today’s top trends.

	United, By Design High-end retailers and brand owners are elevating the in-store experience by integrating their packaging solutions and interiors.

	Packaging for a good cause 'Do good to do well' is becoming the motto for a growing number of consumer packaged goods companies.

	Recession Proof! Packaging that gets you through the economic downpour. by Rick Barrack

BrandInnovators 2009

Let the stories of these six consumer packaged goods professionals—our BrandInnovators 2009—spur you on. In various roles, they’ve incorporated sustainability into package development, elevated design’s role in staid corporate settings, unified a portfolio through a redesign and created packaging that’s connected consumers with a fledgling brand. Their successes are a testament to keeping packaging at the forefront of brand marketing.

	Sustainable Packaging Sustainable packaging programs are alive and well, despite the economy. Or, some might say, because of it. Recent sustainable package launches from brand owners in categories ranging from cleaning products to cosmetics make the point that sustainable packaging programs are here to stay.

BRANDS TO WATCH!

As recent as the 80s, certain shows made Thursdays “Must-See TV” nights. But there are simply too many choices these days for any one to earn that moniker. Brands are in the same position; their sheer numbers make it difficult to grab our attention longer than a moment. That's why we consider these five independents--and their respective packaging strategies--exceptional for making it onto our schedule of Brands to Watch.

Sustainable Packaging Design Gallery

With the current state of the world economy, it's natural to question whether our dedication to green products and packaging will remain strong. Though the finding of a recent Boston Consulting Group study that more consumers purchased green products in '08 over '07 should be encouraging to brands that have embraced sustainability. In the eyes of consumers, green, it seems, is still good business. So keep innovating and take inspiration from our look at some of the more interesting concepts to come out this past year.

How to Thrive in '09 Top trends to help you make the best of the coming year.

	Global Branding: Achieving Balance A changing world economy impacts how worldwide packaging strategies evolve.

	Store Brands: Ignore them at Your Peril A weak economy and retailers’ increasing focus on private label is creating a growing threat for traditional CPG brands.

Shopper Marketing: It's Not About the Brand Effective in-store programs consider the needs of retailers and shoppers first.

Protect and Deter The need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?

BrandInnovators 2008 Welcome to BRANDPACKAGING’s BrandInnovators 2008. Culled from nominations and our own due diligence, this diverse group includes veteran multi-national marketers and designers, and scrappy entrepreneurs who’ve taken their talents on the road.

	Sustainability is Taking Root Reframed as a business strategy, sustainable packaging is beginning to bear fruit. by Pauline Tingas-Hammerbeck

Supply-Side Branding: A Make or Break Strategy Your brand is only as good as the weakest link in your global packaging supply chain. by Kate Bertrand Connolly

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