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Features
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Decade of Design
The 10 packages that made the biggest consumer impact.
by Pauline Hammerbeck
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The Big Reveal
The opening experience
of packaging has never been more important for brands.
by Jonathan Ford
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Primed
Gatorade
repositions from sports drinks to sports performance.
by Jennifer Zegler
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Too Much Choice
The impact of too many choices on shopper behavior and packaging design.
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Marketing Metrics: Friend or Foe?
As the industry pushes for stronger packaging ROI, the former CMO of McDonald’s offers his thoughts on the role of metrics in marketing and design
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BrandInnovators 2010
Each year, we profile the people who are making the biggest impact with packaging. This year's group is using packaging to convey brand meaning and offer a point of view. And making lasting consumer and shopper impact as a result.
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Brands under fire
Eco activists are finding creative ways to pressure brands to step up
sustainability.
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Return to Sender
Extended producer responsibility policies holding brands liable for their own packaging waste.
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A Materials Manifesto
Achieving radical change in the design and development of packaging to make it more sustainable.
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Accounting for Design
Is measuring the effectiveness of packaging design a highly complex equation, or is it as easy as A-B-C?
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The New Luxury
How integrity, soul, surprise and delight can reach the upscale consumer.
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Basic Deluxe
What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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Social Climbing
With the use of social media and other technologies growing, packaging is becoming the key connection between physical and online brand experiences.
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A Trademark Touch
Strategies for owning and protecting touchmarks. How often do you consider the distinctive tactile elements of your brand?
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 | Kids Just Wanna Have Fun
Thanks to rising obesity rates among children, mothers continue to seek out healthy snacks for their kids. But when it comes to what children want, it’s all fun and games.
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 | Why Less Is More
The new conscious consumer calls for simplicity from brands and retailers in every form.
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