Our 2011 package design annual is a collection of brands using packaging to create engaging little moments and feelings that can only be described as something more than affection.
There is good research and bad research, but a better understanding of the fundamentals can ensure the right kind of research is applied in the right way.
In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
“Effectiveness” conjures up images of getting things done in a rational, logical, by-the-book sort of way. It’s how Western society is structured. But with the world around us changing as quickly and palpably as the weather, it’s time to readjust. Logic is an important tool. But it’s not the only one in the box.
The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.
Attendees of our Packaging that Sells conference had a sneak preview of the packages selected for our Design Gallery book - and they named their top picks.
Method’s vice president of industrial design Josh Handy took our most recent issue under his wing as our first-ever guest editor. Here's what he had to say.
