Looking back at our most-read stories of 2011 tells us a few things. You want to know who the visonaries are. You want to know what's next. And you're into the "big reveal" of package design. Noted! Expect more of these types of stories - and so much more from us - in 2012.
No. 10: Unseen is Unsold
Shopper research reveals why Peanuts M&M's is the package design to beat in the candy aisle.
No. 9: Frito Lay Goes Au Natural
How the snack food company is
remaking its portfolio for today's consumer.
No. 8: Crack the [QR] Code
Brands are increasingly turning to
quick-response codes as a mobile-friendly way to engage consumers--but like any marketing effort, it's all in the execution.
No. 7: Before and After: Puma's Clever Little Bag
The sportslifestyle company partnered with Yves Behar to
reinvent the shoebox.
No. 6: Before and After: Summer's Eve
The feminine hygiene brand uses a
redesign to change how women talk about their bodies.
No. 5: Neuroscience Explains the Emotional Buy
How brands like Gerber and Chips Ahoy! are using
neuroscience to study shopper emotions, understand purchase behavior, and improve their package designs.
No. 4: Brands to Watch
Though small in size, these five startups are mighty when it comes to
innovation--taking on rivals many times their size.
No 2: Pringles, Rebranded for Today
Three design firms
show us how they'd change the look and feel of this classic brand.
No. 1: 2011 Trends in Packaging
Two Landor executives give us their predictions
for the sector in 2011.
Comments (0)