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Just Out
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 | UK > Yeo Valley Organic
Looking to reaffirm its position as a mainstream, more accessible brand, Yeo Valley Organic redesigned its entire product line, beginning with the yogurt pots.
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 | Multinational > Me4Kidz
Me4Kidz relaunched its first aid kits and diapering accessories with refreshed packaging designed to appeal to a broader audience.
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 | USA > Jawbone
Offering a museum-like, 360-degree view that conveys the premium nature of the product inside, the new packaging for Jawbone also uses 68 percent less plastic than the original.
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 | USA > Malibu By U
An extension of its “Get Your Island On” campaign, Malibu is encouraging its consumers to express themselves by introducing Malibu By U, a writable, all white version of the Malibu bottle.
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 | USA > Minute Maid
Minute Maid has redesigned its large-size Premium Orange Juice packaging, swapping its orange HDPE bottle with an ergonomic version made of clear PET.
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 | Turkey > Omo Total
When launching the first line of liquid laundry detergent in Turkey, designers knew the packaging would need to be familiar, yet revolutionary.
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 | USA > Earth’s Best Tendercare Tots
Natural and organic infant and toddler brand Earth’s Best has launched new Tots Flushable Wipes to appeal to mothers of potty-training toddlers.
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 | USA > Sierra Mist redesign
Pepsi last redesigned its Sierra Mist packaging in 2008, giving it a fuzzy, or “misty,” appearance. This year, to better reflect the lemon-lime flavoring and clearly distinguish between varieties, the brand adopted a new look.
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 | USA > U by Kotex
In a bold move to change the conversation around feminine care, Kimberly-Clark launched U by Kotex for 14 to 22-year-olds.
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 | USA > CalNaturale Svelte
California Natural Products, a contract manufacturer of more than 150 certified organic and natural foods and beverages, has introduced its own brand, CalNaturale Svelte, an all-natural sustained energy protein drink.
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 | Multinational > Morgan & Milo shoes
Morgan & Milo is making shoe packaging fun for kids with new, illustrative boxes that encourage children to use them, play with them and store things in them, instead of throwing them away.
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 | Multinational > The Antiquary
To expand the brand globally, The Antiquary bottle was given a more modern, sophisticated look, reflecting its premium contents.
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 | USA > Snyder’s of Hanover
Snyder’s of Hanover has introduced new pretzel bags made from 90 percent plant-based, renewable PLA.
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 | USA > Nawgan beverages
Nawgan beverages were created to help sharpen the mind by supporting memory and thinking.
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 | Multinational > PUMA shoes
After more than 2,000 ideas, 40 packaging prototypes and two years, PUMA has announced a new kind of shoe packaging.
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 | USA > Nature’s Agave
Nature’s Agave uses packaging design to stand out from the homespun, earthy sensibilities that dominate the sector.
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 | USA > Viva paper towels
In order to bring a consistent look to the portfolio, Kimberly-Clark redesigned its Viva paper towels.
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 | Multinational > ONE bath and beauty
ONE is a line of bath and beauty products infused with essential oils, natural butters and delicate fragrances and packaged with materials chosen for their high rate of recyclability.
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 | USA > Mirra
Kroger launched its own line of beauty products, under the Mirra brand name, based on the elements of simplicity and cleanliness.
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 | UK > Klein Caporn
The UK’s Klein Caporn line of pasta sauces underwent a refresh to better reflect its support of the “Slow Food” movement, which promotes traditional, small scale sustainable agriculture.
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