Clever with a turn of phrase as well as a flavor combination, Arizona-based Crave Canyon popcorn enters the market with five popcorn varieties that “transcend the ordinary”. Witty flavors like “Tomato, Tomäto, Pomodoro” and “Hatch Has Met Its Match” (flavored with world famous green chiles from Hatch, NM) appear set in distressed type on bright, colorful flexible bags. A icon-based nutritional guide helps health conscious snackers quickly identify products that are sodium-wise, have zero saturated fat, low cholesterol or contain non-GMO corn.