Aiming for an attractive, modern and natural look, RC Pharma, LLC launched its line of beauty and skin care products in eco-friendly packaging. All Skin Benefits products are packaged in at least 80 percent recycled paper. Imagery of the products' ingredients reinforces the brand’s natural formulations. For instance, one variety features an image of willow bark. And even if consumers don’t know exactly what the ingredient imagery is, it still communicates “natural.”

LAUNCH DATE
February 2010

PACKAGE DESIGN
Zack Group, www.zackgroup.com

SAMPLE PACKAGE PRINTING
CL&D Digital, www.clddigital.com