BEFORE

The Schweppes portfolio consists of nearly 100 products, giving the brand a large amount of shelf space in stores. But since Schweppes products were originally developed independently, there was fragmentation of the brand’s on-pack communication. As a result, the brand launched new packaging that would unify the portfolio, giving the brand one personality. Designed to also be more aesthetically pleasing, new Schweppes bottles feature sleek, black labels with bubble graphics and a consistent size and location for the Schweppes logo. The unified approach functions to make Schweppes products easier to navigate in-store.

LAUNCH DATE
March 2010

PACKAGE DESIGN
Di Donato, www.didonato.com.au