Some might call it impossible to create a quality air freshener to compete with the leading national brands, and retail it at a dollar store price-point. But when Bright Air Lasting Impressions diffusers were created, it made the impossible possible. The goal of the package was to use fragrance, color and shape to help consumers enhance their living environment. Lasting Impressions glass diffusers feature a smooth, tapering shape, allowing the fragrance to pull away from the bottle when the air is stagnant. The brand is now sold at Dollar General stores. (Package design: Infantry Design, LLC, www.infantrydesign.com)