Highlighting the brand’s tagline, “For the Life of Your Skin,” First Aid Beauty’s (FAB) new skincare line features a life preserver symbol in the logo. The symbol represents the brand’s goal of “rescuing” and “preserving” skin, while graphic rays convey optimism and “the dawn of a new era for skin.” One of the most important goals in creating the new design was making sure consumers could quickly identify each variety and determine its uses. To do so, each product follows an information hierarchy listing the type of treatment, skin condition, product benefits and special features. (Package design: Deborah Adler, http://deborahadlerdesign.com)