The Honest brand has introduced a new beverage to its line: Honest Kombucha. The new, functional drink features a lively, colorful graphic in the center of each bottle to reflect the product’s description as “Live, Organic & Raw.” The white label background represents the “refreshing” qualities of the beverage, while the colorful elements signify energy. Honest Kombucha bottles maintain their connection to the Honest brand by retaining the brand mark and the black bands at the top and bottom of the label. They are aimed at natural food customers who are already knowledgeable about kombucha drinks, as well as consumers looking for a healthy drink.

LAUNCH DATE
January 2010

PACKAGE DESIGN
Moxie TM, Inc., www.moxietm.com