For the third year in a row, Evian is launching a limited edition designer glass bottle. The designer bottle tradition began in 2008 with Christian Lacroix, followed by Jean Paul Gaultier in 2009. For 2010, the designer is fashion icon Paul Smith, whose goal was to bring youth to the bottled water category while capturing the brand’s new signature tagline, “Live Young.” As a result, the bottle features vibrant colors in a ribbon-like design – a nod to the designer’s famous stripes. Additionally, the new bottles feature five different collector’s caps. “The concept of the bottle is to complement the brand’s vision of the Live Young campaign, by infusing health, youth and excitement into the design,” Smith says. (Package design: Paul Smith, www.paulsmith.co.uk)