When Canada’s premier lingerie retailer decided to launch its first fragrance, it knew the brand would have to reflect the store’s sexy, yet sophisticated repute. Inspired by LaSenza’s lingerie, the perfume bottle features 360-degree wrap printing resembling black lace with exotic florals. To complement the bottle, the carton reveals a hand drawn lace pattern with a garter-like brand mark wrapping around the entire package. These premium finishes were meant to convey value and quality.
LAUNCH DATEDecember 2009
PACKAGE DESIGNBeardwood&Co.,
www.beardwood.comGLASS DECORATIONDecotech,
www.decotech-inc.comEDP CARTON PRINTINGMPS,
www.multipkg.comLABEL PRINTINGDow,
www.dowindustries.comBODY PUFF CARTON PRINTINGBalance Inc.,
www.balanceink.com
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