Application time was a factor in creating the Whilst skincare range for men. But the collection also needed to carry a premium, yet sporty look. The moisturizing skin conditioner, which takes just five seconds to apply, is contained in a frosted glass vial with a matte black ceramic closure; the facial cleansing milk, which takes 15 seconds to apply, is packaged in a small, shiny, black ceramic bottle; and the bay rum shaving soap, which takes just over two minutes to apply, comes in a shiny black ceramic vial. Each package points out the time it takes to use the product, while the color black unifies the collection.

LAUNCH DATE
January 2010

PACKAGE DESIGN
HvingtQuatre, www.hvingtquatre.fr