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Is it the beginning of the end of petroleum-based plastics?
Andrew Dent,
Material ConneXion
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"It may well be a glimpse of 'the beginning of the end' for petroleum-based plastics, but I wouldn’t hold my breath!" |
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Tom Szaky,
TerraCycle
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"I am very excited by this development, [but] I fear it may be overstating things quite a bit." |
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Eric Hartman,
Product Ventures
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"I don't believe that the use of petroleum based plastics is coming to an end just yet, but it’s a start." |
April 13, 2011 | Comments (3)
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Are brands becoming over-reliant on research? Is it a cause of strife among various brand disciplines?
Bill Less,
The DuPuis Group
 | Brand owners and design agencies didn't always completely understand what research outcome(s) determine success at the beginning of an assignment." | | | Martha Cotton,
Gravity Tank
 | If research is not helping you make decisions, you haven’t become over-reliant on research, you’ve just done bad research. | | | Larry Light,
Arcature
 | Processes do not make decisions. Metrics do not make decisions. People make decisions. We must get the balance correct. |
August 16, 2010 | Comments (1)
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What’s the biggest challenge holding design back as a key business strategy? Is “design thinking” a term we should use to explain the power of design to the C-suite?
Paula Scher,
Pentagram
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The biggest thing holding design back as a key business strategy has nothing to do with "strategy" or "design." |
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Mark Dziersk,
Brandimage
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The biggest challenge for the profession is meeting the demand for Design leadership that is currently in play. |
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Judith Hoogenboom,
Frog Design
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Is it true that design is being held back as a key business strategy? I don’t think so. |
May 3, 2010 | Comments (1)
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Question: Do ROI pressures put a damper on innovation? Do they kill good ideas? How best should the industry address the issue of effectiveness of design?
Scott Lucas,
Interbrand
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ROI pressure does not kill good ideas; in fact it creates the opportunity for brand owners and their agencies to develop bigger and better ideas. |
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Mike Branson,
Pearlfisher
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No – and they shouldn’t (put a damper on innovation). This basically comes down to a question of mindset. |
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Nick Foley,
Landor
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The last few years have not been ideal for those keen to develop bold, new innovation projects. |
March 17, 2010 | Comments (0)
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Question: Is the use of white in packaging overused? Is it still possible to use white as an equity color?
Philip VanDusen
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White is a double edged sword. Overall, white communicates purity and simplicity. It catches the eye and shines a light on whatever color or image is in proximity. |
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Perry Seelert
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There is nothing inherently wrong with the use of white, but unfortunately of late we have seen an increase of it being utilized in poorly executed design programs, especially in retail/own brand packaging. |
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Russ Napolitano
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The current trend is to create packaging that is simple, straightforward and instantly engages consumers with the facts and an overall brand promise. |
February 18, 2010 | Comments (1)
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