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The Bottom Line
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 | Redi-Measure brown sugar
By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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 | World's Best Cat Litter increases distribution
When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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 | Club House: Spicing up sales
Although the Club House line of One Step Seasonings was experiencing
strong sales growth, consumers were having trouble finding new ways to
use the spices in their cooking, leading to less use of the product.
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