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The Bottom Line
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 | Muscle Milk
To celebrate Shaquille O’Neal’s new life with the Cleveland Cavaliers, CytoSport developed a partnership between the basketball star and its Muscle Milk protein-enhanced beverage brand.
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 | Preserve
Within three weeks of its Target launch, the mail-back pack toothbrush outsold Preserve’s previous packaging by 37 percent; that figure is now
running at 45 percent.
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 | Urban Fruit
Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.
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 | Redi-Measure brown sugar
By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.
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 | World's Best Cat Litter increases distribution
When your brand name is “World’s Best,” your packaging has to convey just that. So when the marketers of World’s Best Cat Litter asked themselves, “does our current packaging represent the best product on the market?” and realized the answer was no, they knew it was time for a redesign.
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 | Club House: Spicing up sales
Although the Club House line of One Step Seasonings was experiencing
strong sales growth, consumers were having trouble finding new ways to
use the spices in their cooking, leading to less use of the product.
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