Brand Packaging
  Home
  Subscribe
  eNewsletter
  Subscription Customer Service
  Online
  Digital Edition
  Shop
  Design Directory
  BP Video
  Talkback
  BP Blog
  Webinars
  Current Issue
  Cover Story
  Features
  Brand New
  Following Up
  Just Out
  Next + Now
  The Bottom Line
  Resources
  Archives
  eNews Archives
  Brand Innovators
  Case Studies
  Market Research
  Brand Resources
  BRAND PACKAGING Info
  Contact Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
Heard!

February 9, 2010

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare



“We created the packet in 1968. Consumer complaints started around 1969.”

- Dave Ciesinski, VP of U.S. ketchup at Heinz, which redesigned its ketchup packet in a dual-function shallow tub format that lets consumers dip or squeeze the contents.


|PrintEmail
  Comments (0)Post a Comment
 

No HTML or BBCode in comments please.
 


Did you enjoy this article? Click here to subscribe to the magazine.
BNP Media
© 2010 BNP Media. All rights reserved. | Privacy Policy