Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people to find the names of friends and family and connect by way of a Coke.

 

Part of a multi-million dollar integrated campaign, the personalized Coke bottles will see the country’s 150 most popular names appear on their labels—marking the first time Coca-Cola has made such a major change to its packaging. Cans of Coke will feature nicknames like Mate, Sis and Bro and—because the campaign runs through Christmas—seasonal names like Santa.

 

Each of the 150 names also has a song written about it, which can be heard on the 'Share a Coke with' Facebook page.