The need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?

By offering packaging that delivers beyond the first moment of truth, brands can build devotion and loyalty, turning consumers into brand evangelists.

As recycling continues to grow as a vital component of many business strategies, new and effective communication must be established to ensure increased consumer participation.

St. Ives' new Elements collection features packaging that looks fresh and alive.

The K-Y brand of intimacy products has added Yours+Mine to its portfolio. The new product includes two lubricants that create different sensations for each partner and are designed to enhance communication and intimacy between the couple.

Pepsi introduced 500mL non-carbonated beverage bottles in May that reflect a 20 percent reduction in plastic, reportedly eliminating 20 million pounds of waste. The new bottles are launching in Lipton Iced Tea, Tropicana juice drinks, Aquafina FlavorSplash and Aquafina Alive brands.

Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are backed by darker green tones, while graphics add a layer of personality—something that’s not often found in the category.