By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
Now, the “soda with the right kind of pop” features the right kind of packaging, too. Nutrisoda (Nutritious+soda) was first developed by Ardea Beverage Co.,
a subsidiary of PepsiAmericas, to keep people healthy while travelling
on a plane, hence its original name: airforce Nutrisoda. Naturally, the
first beverage in the line was called Immune.
Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.
Our makeover column features dramatic rebranding initiatives where packaging is central to the strategy. This month, we look at a Wisconsin confection company.
Established in 1971, the Crock-Pot® brand introduced consumers to the concept of slow cooking. But as anyone who has since retired her avocado-hued slow cooker can tell you, a lot has changed since the brand’s inception.
