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Editorial: Where Design + Stategy meet


Category Review: Consumer Electronics

The average U.S. household contains 25 consumer electronics products and spends $1,200 annually on them. Here's our look at some of the most interesting packaging concepts in the category.


Category Focus>Luxury

A look at the latest in luxury packaging



Organic Cookies for the Urban Dog

Packaging for Monzie's Organic Cookies features a metallic brown and baby blue box decorated with a hand-illustrated pooch.


Materials Update> Paperboard


Getting it Right > The needs of a segment should drive design

Only when the brand team understands how customers are segmented, determines which segment to target and intimately understands that targeted segment can it connect with the right consumers and deliver long term.


Hunt’s Makes Light of Ketchup

Over the past 30 years, pet has experienced tremendous growth as many food product categories converted from glass. but, that rate of conversion has been limited by the less-than-perfect oxygen barrier characteristics of ordinary pet.



Editorial: Achieving Balance

Welcome to our second annual special issue dedicated to sustainability. As you can well imagine, our editorial team has spent much of the past few months immersing ourselves in this complex and critical issue.

by Jennifer Acevedo


On Developing Trends

Ever since Wal-Mart announced...



International Fare

FRANCE
DELIVERING IN DEMANDING CONDITIONS



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