Brand Packaging
  Home
  Subscribe
  Subscribe to Brand Packaging Unwrapped
  Online
  Trends: Next + Now
  Unwrapped: eNewsletter
  Current Issue
  Cover Story
  Features
  Departments
  Packaging that Sells
  Packaging that Sells: Global
  Trends: Next + Now
  Events Calendar
  Advertiser Index
  Resources
  Archives
  Brand Innovators
  Design Directory
  2008 Design Gallery
  Brand Resources
  Market Research
  Events
  Packaging That Sells
  Sustainable Package Design Conference
  Summit Meeting
  Food Safety & Security Summit
  Brand Packaging Info
  Contact Us
  About Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
Green Packaging also Reduces Theft

May 2, 2008

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare



MWV (formerly MeadWestvaco) Natralock (www.natralock.com) packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners. The packaging is secure and durable enough to reduce shrink in retail environments; theft-resistant, laminated paperboard is combined with a clear film or bubble to create a visible package that, in-store, is nearly impossible to tear apart by hand. Once at home, the packaging can be easily and quickly opened with a pair of scissors. Natralock uses 50 to 60 percent less plastic on average than clamshell packaging, can include up to 50 percent recycled content and has paperboard that can be curb recycled by 57 percent of US households.



Did you enjoy this article? Click here to subscribe to the magazine.
BNP Media
© 2008 BNP Media. All rights reserved. | Privacy Policy