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 | Simpler, Cleaner, Greener
Everyone’s looking to get a piece of the pie in the $172 billion U.S. consumer electronics industry, bolstered by the fact that the average U.S. household owns 25 consumer electronics products.
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 | HELP I've Been Redesigned
Nothing’s more frustrating than a visit to the doctor. That’s why Help Remedies launched a line of over-the-counter products.
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 | Capturing the 'sole' of America
Said to be the only company still manufacturing athletic shoes in the United States, New Balance is playing up its domestic origins by featuring hangtags and box stickers on select shoe packages.
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 | Pet Products Go Green
Brand owner Cosmos Corporation faced a challenge: While its TropiClean pet grooming prod-ucts were recognizable, the containers and visu-al branding hadn’t changed in 15 years. Vice president of marketing Darin Kasse-baum led the charge to reinvent the brand, and took an active role in the de-sign process once Cosmos partnered with Berlin Packaging for the redesign.
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A headache for Anacin? Hardly
Major retailers have played a significant role in pushing the sustainable packaging agenda front and center, and many brand owners are finding that the effort to green their packaging is paying off in cost savings along the way. We most recently reported on this trend in our April 2008 issue.
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