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Next + Now

Like a Dream; Blend Your Own Beverage...

A look at some of the more interesting closures and the brands that have chosen them.



Geography Is a Flavor

Starbuck's and other beverage marketers are using packaging not only to make a sale but to help consumers discover what they like.


by Pauline Tingas-Hammerbeck


Success Can Happen "Inside" the Box

If your designer can adhere to, yet remain creative within, the constraints of your business model, the end result can be an innovative—and manufacturable—package.


by Javier Verdura


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