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Packaging that Sells
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 | Joss Vodka
Four years in the making, Joss Vodka has finally made its debut in packaging that reflects the contents’ quality. Meaning, “to be merry and fair,” Joss was created to appeal to young professionals between the ages of 24 and 35 as a simple, yet stylish beverage.
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 | Annie's salad dressing
Annie’s salad dressings have been defined by their unique illustrations, but, over the years, haven’t maintained a consistent look.
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 | Coca-Cola Olympic Games-themed cans
Designed to heighten the spirit and excitement of the 2010 Olympic Winter Games, Coca-Cola launched a collection of limited-edition cans and fridge packs featuring silhouettes inspired by four Olympic sports.
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 | Honest Kombucha
Honest's new, functional drink features a lively, colorful graphic in
the center of each bottle to reflect the product’s description as
“Live, Organic & Raw.”
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 | Red Leight
Described as a drink “perfect for Hollywood celebrity bashes,” Red Leight Rosé bottles’ distinctive feature is its closure.
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 | Kimchi Blue
When Urban Outfitters decided to expand its Kimchi Blue product line into fragrances and cosmetics, it wanted the packaging to be upscale and feminine, but also industrial and rough looking.
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 | New French Bakery
To get ahead of the competition during difficult times, New French Bakery commissioned a package redesign.
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 | Cocktail cube
When Beam Global Spirits & Wine, Inc. decided to add two new flavors to its Cocktail Cube product line, it realized it would need to redesign its current product offering to unify the brand.
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 | Petrol
Petrol is a vitamin-enhanced drink for dogs that is positioned as an alternative to water.
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 | Tums redesign
The rise of private label resulted in Tums losing volume, so the brand looked to new packaging to increase shelf impact, create differentiation and make up the loss.
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 | Moshi alarm clocks
Alarm clocks aren’t always the easiest to work. Buttons can be hard to see in the dark, text can be hard to read or the alarm can be difficult to turn off.
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 | Liquid Wrench
In addition to reformulating its lubricants, oils and sprays to be more effective, Liquid Wrench has repackaged its product line to be more shopper-friendly.
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 | US/Canada: Method laundry detergent
The jug format for laundry detergents can often lead to overdosing and messy spills. That’s why Method created a super-compact, ultra concentrated detergent with a pump design for precise dosing directly into the washing machine.
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 | First Aid Beauty skincare
Highlighting the brand’s tagline, “For the Life of Your Skin,” First
Aid Beauty’s (FAB) new skincare line features a life preserver symbol
in the logo.
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 | Rue 33 vodka
As premium vodka brands continue to push growth in the spirits category, Sam’s Club private label brand Member’s Mark launches a product to compete in the upscale segment. With the goal of driving club member loyalty, Rue 33 vodka features a design reminiscent of premium vodka and wine packaging.
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 | Corzo tequila
Luxury tequila brand Corzo has made its bottles holiday-friendly with the addition of a customizable metal label.
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 | Lightlife frozen entrees
Expanding into the frozen foods category, Lightlife Foods realized it would need a new look to command shelf presence and provide consumers with taste appeal. Unlike its refrigerated offerings, which showcase a white background, the new packaging displays a warm, yellow background.
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 | Orgain
To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.
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 | Fresh Selections
With the knowledge that food safety is an increasing concern for consumers, Kroger introduced its own traceable line of fresh salads.
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 | Raw Water
According to the US government, bottled water does not need to bear a nutritional label if it contains 100 percent spring water that is pure, natural, untouched and untreated.
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 | Holiday 2009 Kleenex ovals
Last year, Kimberly-Clark’s oval Kleenex packaging was filled with festive, sparkling designs. To reflect the tone of 2009, this year’s holiday packaging plays on a more nostalgic, traditional theme.
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 | A Bottle Made From Other Bottles
To reduce its global footprint, Naked Juice has introduced the Naked reNEWabottle, made from 100 percent post-consumer recycled plastic.
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 | Twist and shout
We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.
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 | Earbuds with a personality
Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.
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 | Applesauce on the go
Gone are the days of sticky fingers and messy snacking, thanks to new GoGo squeeZ applesauce. Originally created for NASA astronauts, GoGo squeeZ has been repositioned for kids with a squeezable, resealable pouch design for on-the-go snacking. The new 100 percent fruit, no added sugar range of applesauce includes packaging graphics that focus on key product benefits and flavor differentiation.
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 | Dressed for success
Although it’s normally a necessity on salads, dressing often gets a bad rap for being unhealthy. But Lucini Italia’s new line of artisan vinaigrettes is out to change that misconception.
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