Consumer electronics company GN-Networks revamped its Jabra JX20 Pura brand of mobile phone headsets to re-establish it as a Bluetooth technology innovator. Chicago-based creative consultancy Kaleidoscope identified the brand’s European heritage as the source of inspiration, and juxtaposed Scandinavian imagery with bold geometric packaging to simply and clearly differentiate the brand. The resulting package communicates quality and displays a trend-oriented brand personality. [Package structure and graphics: Kaleidoscope, www.thinkkaleidoscope.com]