|
|
Packaging that Sells: Global
|  |
 | Multinational > Whilst skincare
Application time was a factor in creating the Whilst skincare range for men. But the collection also needed to carry a premium, yet sporty look.
|
|
 | Canada > Pan-Sear Selects
When the economy took a turn for the worse, High Liner Foods predicted that consumers would be eating at home more – but still be looking for restaurant quality foods.
|
|
 | Australia > Schweppes Vintage
Calling out the historical and iconic nature of the brand, Schweppes has introduced limited-edition packaging for its classic mixers: Soda Water, Tonic Water, Dry Ginger Ale and Lemonade. The bottles feature artwork from the Schweppes archives, which contains artwork from the 1920s to 1950s.
|
|
 | Spain > Hommu
Hommu offers a line of decorative accessories for the home and a collection of certified organic cotton clothing for children, from newborns to three-year-olds.
|
|
 | Multinational > Prism eyewear
Designed to look as if they’ve been carved from glass or crystals, Prism Eyewear cases are made for those who consider glasses an important aesthetic accessory.
|
|
 | Canada > La Seduction Eau de Parfum
When Canada’s premier lingerie retailer decided to launch its first
fragrance, it knew the brand would have to reflect the store’s sexy,
yet sophisticated repute.
|
|
 | Multinational > Neil Young Archives
The packaging for the Neil Young Archives, Volume 1 was designed as a
time capsule of Young’s work and personal experiences from 1963 to 1972.
|
|
 | UK > Front Row
Targeting young, fashion savvy consumers, Front Row by Charles Worthington turns hair care products into decorative accessories through its peel-off packaging.
|
|
 | Australia > Mainland cheese
For better product differentiation and taste appeal, the Mainland brand underwent a redesign, putting the focus on…its cheeses.
|
|
 | Multinational > Dell netbooks
As an alternative to molded paper pulp, foams and corrugate, Dell has begun using bamboo to package its Dell Inspiron Mini 10 and 10v netbooks.
|
|
 | Multinational > Eukanuba Cat food
When the Eukanuba research revealed that cat owners react differently to pet food packaging than dog owners, the brand decided to instate a redesign that would create an emotional connection between the packaging and shoppers.
|
|
 | Multinational > Ballantine's Finest Scotch whisky
At a bar or nightclub, liquor bottles may be difficult to see, or differentiate from others. Thus, Chivas Brothers created the Ballantine’s Finest Scotch whisky bottle, featuring a graphic equalizer.
|
|
 | Multinational > Plantation Reserve Sugar
The West Indies Sugar & Trading Company Ltd. has launched new packaging for its Plantation Reserve Sugar featuring a cube structure to stand out against other sugar brands on shelves.
|
|
 | Multinational > Coca-Cola PlantBottle
Working toward its goal of producing two billion special PET plastic bottles by the end of 2010, Coca-Cola began introducing its PlantBottle into select markets in November.
|
|
 | Multinational > Conjure cognac
In collaboration with his production company, Disturbing Tha Peace, and cognac producer Birkedal Hartmann, rapper Chris “Ludacris” Bridges has introduced Conjure cognac.
|
|
 | Multinational > Hardys Nottage Hill
By using a high-grade card material and upscale typography and graphics, Constellation was able to create a premium wine brand to fit consumers’ needs at home.
|
|
 | Multinational > Absolut Flavor of the Tropics
Absolut debuts its newest exotic vodka flavor: Absolut Flavor Of The Tropics. The limited edition bottle is available for six months exclusively at duty free/travel retail stores.
|
|
-HiRes-TreatW.jpg) | U.K. > Cadbury Debuts Nostalgic Packaging
Cadbury Fudge was originally launched in 1948. Cadbury Curly Wurly in 1971. And Cadbury Freddo in 1973. Because these brands first debuted decades ago, their packaging was redesigned to better reflect the nostalgia consumers have for them.
|
|
| <<First | <Previous | 1 | 2 | 3 | Next> | Last>> |
|
| |
|
|
|
|
|
