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Packaging that Sells: Global

THE NETHERLANDS > Grolsch

Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. 



FRANCE > Lactalis Group

Lactalis Group’s Camembert brand is launching new packaging in a form that breaks with category norms.



The UK > Al Fresco Wines

If necessity is the mother of invention, it follows that, when many outdoor venues banned glass for safety reasons, marketers would devise a solution that allows us to enjoy our favorite beverages in these locations. That's exactly what the team at Al Fresco Wines’ Trencherman group did.



United Kingdom > Margarine Brand Has Knack for Packaging

Unilever's Latta margarine brand is notable for its dedication to innovative packaging. Its latest effort is a double-pack concept that consists of two 100g portion packs—labeled, respectively “Knick!” and “Knack!”—joined together across a perforated edge.


Italy > A Premium Take on RTD Coffee

A global joint venture between The Coca-Cola Company and illycaffe brought a line of premium ready-to-drink coffee products to Europe this spring


Germany > Well Dressed Fragrance Packaging

Fuel for Life fragrance from global denim brand Diesel is packaged in a shallow flacon shaped bottle with casually sloping shoulders and a rounded body designed to feel good in the hand.


Turkey > You Can Take it with You

D’ose chocolate chunks give chocoholics a stylish alternative when they don’t have the time or inclination to eat a full chocolate bar.


France > Where Luxury Meets Green

CARE organic skin care products are the latest offering from fashion brand Stella McCartney


United Kingdom > A New Look for an Old Favorite

Heinz has introduced a new look for its iconic tomato ketchup labels and packaging across Europe...


MEXICO: X MARKS THE SPOT

Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com).


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