Brand Packaging
  Home
  Subscribe
  Subscribe to Brand Packaging Unwrapped
  Online
  Trends: Next + Now
  Unwrapped: eNewsletter
  Current Issue
  Cover Story
  Features
  Departments
  Packaging that Sells
  Packaging that Sells: Global
  Trends: Next + Now
  Events Calendar
  Advertiser Index
  Resources
  Archives
  Brand Innovators
  Design Directory
  2008 Design Gallery
  Brand Resources
  Market Research
  Events
  Packaging That Sells
  Sustainable Package Design Conference
  Summit Meeting
  Food Safety & Security Summit
  Brand Packaging Info
  Contact Us
  About Us
  Media Kit
  Reprints
  List Rental
Search in: EditorialProductsCompanies
MEXICO: X MARKS THE SPOT

May 2, 2008

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare



Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com). “The new 12oz aluminum bottle is an innovative and trendy design in the Mexican beer market that will increase the brand value of Dos Equis,” says Jose Manuel Juarez, XX Lager brand manager. “It will reinforce the position of Dos Equis in the super premium market as an original and unique beer that projects status and image.” The bottle is adorned with the “XX” symbol that literally represents the Dos Equis or “two X’s” brand name.



Did you enjoy this article? Click here to subscribe to the magazine.
BNP Media
© 2008 BNP Media. All rights reserved. | Privacy Policy