Design Gallery

Packaging is enjoying an increasingly dominant role in the brand marketing mix, but there's not a lot of reference material on how to best use it to gain advantage. That's the goal of the Design Gallery, our hardbound December issue. We feature innovative examples of graphic and structural packages that are supportive of the brand at the shelf and also in consumers' homes. This definitive brand packaging design annual serves as a source of inspiration for marketers and package designers throughout the year.

Design Gallery covers a range of product categories (food, beverage, consumer electronics, personal care, OTC drugs, home improvement, sporting goods) and material types (flexible packaging, rigid plastic, paperboard, glass and metal), with examples that illustrate how packaging can best embody, communicate and differentiate the brand. We also offer a global perspective, with an eye on innovations coming out of Europe, Asia, Latin America and other hot spots, and a showcase of futuristic ideations from some of the leading package design firms.

To buy a copy of the Design Gallery, click here.

—Jennifer Acevedo,
Editor-in-chief
acevedoj@bnpmedia.com