- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Consumer Insight - April 2014
This month, we are looking at trends across nations. Specifically, we focus on household cleaners and detergents.
We’re looking at areas on both sides of the ocean — the United States and the United Kingdom.
Trends on one continent usually pass to another.
What Brands Can Do!
- the ability to customize dosing and to have options in pack sizes,
- clear directions and simple-to-spot volume amounts, and
- “convenient” packaging innovations that make lives easier, including completely recyclable structures and cleaning products that can be displayed.