Consumer Insight - April 2014


region consumer insight apil 2014



This month, we are looking at trends across nations. Specifically, we focus on household cleaners and detergents.


We’re looking at areas on both sides of the ocean — the United States and the United Kingdom.


Trends on one continent usually pass to another.


What Brands Can Do!

In these consumer packaged goods categories and between these regions, there are already many similarities. Be careful to remember, though, that just because something works or doesn’t work for your brand in one country doesn’t mean it will have the same outcome in another. Always keep each specific audience in mind when launching products and packaging, but in general, consumers like:
  • the ability to customize dosing and to have options in pack sizes, 
  • clear directions and simple-to-spot volume amounts, and 
  • “convenient” packaging innovations that make lives easier, including completely recyclable structures and cleaning products that can be displayed.

Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at or 312-932-0400.

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