The cleaning products industry has some dirty laundry: Growth has nearly stagnated from 2010 to 2015. Mintel’s “Household Care Packaging Trends” (http://bit.ly/1Rn9eDY) airs the facts.
“Intense competition within the categories, aggressive retail promotion and a price-conscious approach to shopping” have been the cause, says Mintel. Packaging will be a brand’s method through the madness — if it connects with customers and betters their lives, brands will stand out among the rest of detergents, fabric softeners, multi-surface cleaners, dishwashing soaps and the like.
The waters don’t have to stay still: The right packaging will move your brand forward in this highly competitive market.
“Packaging can help to establish value for the money, impart essential information and make household chores easier,” says Mintel. “There’s also an opportunity for brands to leverage packaging to help consumers make sustainable choices that benefit them personally as much as they benefit the environment.”