With the emergence of mosquito-borne illnesses in the United States and growing concerns over chemical use, pest control packaging should engage anxious and under-informed consumers.
Use of pest control products and insect repellents is growing. However, consumers are anxious about the chemicals used and safety of these products. Increasingly, they seek more natural products and transparency about the ingredients.
These concerns create an opportunity for pest-control brands to use packaging to reassure consumers by improving the application experience and enhancing on-pack communication. Mintel recommends these packaging enhancements: