Copyright ©2013. All Rights Reserved BNP Media.
Design, CMS, Hosting & Web Development :: ePublishing
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WHAT IS IT? |
WHY USE IT? |
WHO BUYS IT MOST? |
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WHAT IS IT?
Packaging that uses large labels, quickly recognizable colors or other helpful devices to provide ease of use.
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WHY USE IT?
Elderly people may struggle with loss of strength and eyesight. Packaging that caters to their needs will not frustrate them or make them feel helpless.
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WHO NEEDS IT MOST?
Seniors or those with limited dexterity will benefit, plus anyone else who has ever struggled to open a jar.
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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
