Consumer Insight - January/February 2013

Limited Editions

WHAT IS IT?
Packaging, released in a finite amount, that moves away from a brand’s standard design or confinement features.

WHY USE IT?
Use limited editions to create a buzz, reach out to new consumer groups or simply connect with existing loyal consumers.

WHO BUYS IT MOST?
It is repeatedly shown across categories that the influence of limited-edition packaging on purchasing decision declines with age.

consumer trend info graphic


 

Easy Open, Easily  Read Packaging

WHAT IS IT?
Packaging that uses large labels, quickly recognizable colors or other helpful devices to provide ease of use. 
WHY USE IT?
Elderly people may struggle with loss of strength and eyesight. Packaging that caters to their needs will not frustrate them or make them feel helpless. 
WHO NEEDS IT MOST?
Seniors or those with limited dexterity will benefit, plus anyone else who has ever struggled to open a jar.
 
 
consumer trend info graphic

 
Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at info@mintel.com or 312-932-0400. www.mintel.com.
 

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