Consumer insight - July 2014

School-Aged Youth

july consumer insight school aged children



Forty-one million kids and tweens aged 5-14 grace the planet.


About two-thirds of their money is spent weekly, with the rest saved. Kids and tweens have the freedom to buy what they want: Parents pay for necessities.


Kids are tomorrow’s customer and influence what parents buy; many have their own spending money. Because of their TV and online interests, kids are mindful of ads and choose what they buy accordingly.


What Brands Can Do!

School-aged children are impressionable. Do not take advantage of them. Mintel gives suggestions on developing marketing for this group:

  • Appeal to kids or tweens and their parents or guardians.       
  • Appropriately segment the market based on age, gender and life stage.
  • Be ethical: Advertise, market and provide products that are relevant and compliant with  guidelines and regulations.   
  • Instill long-term brand loyalty.    
  • Use creativity; be multidimensional, multichannel and highly interactive. 

Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at or 312-932-0400.

<<Back to the Consumer Insight Archives

Anyone who works (with the exception of volunteers, unpaid interns and the like) can bring home the bacon — even kids, thanks to lemonade stands and lawn mowers.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

BRANDPackaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight