Forty-one million kids and tweens aged 5-14 grace the planet.
About two-thirds of their money is spent weekly, with the rest saved. Kids and tweens have the freedom to buy what they want: Parents pay for necessities.
Kids are tomorrow’s customer and influence what parents buy; many have their own spending money. Because of their TV and online interests, kids are mindful of ads and choose what they buy accordingly.
School-aged children are impressionable. Do not take advantage of them. Mintel gives suggestions on developing marketing for this group:
Anyone who works (with the exception of volunteers, unpaid interns and the like) can bring home the bacon — even kids, thanks to lemonade stands and lawn mowers.