- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Consumer Insight - May/June 2014
As American consumers become more optimistic about the economy and their own pocketbooks, let’s take a look at ownership of property and other assets.
While few really believe that dying with the most toys is a victory, we humans still are fond of gathering possessions. Here’s to seeing how our mindset on belongings relates to other areas.
What Brands Can Do!
- Consider creating tiered product levels for your brand in order to help consumers find a comfortable price point.
- Advertise and market accordingly. Focus your methods and messages in ways that make sense for your targeted customer: Digital/mobile advertising may be just the ticket for your brand; perhaps your positioning takes a more conservative approach if you have consumers very concerned about what they have.