Consumer Insight - May/June 2014


ownership consumer insight june



As American consumers become more optimistic about the economy and their own pocketbooks, let’s take a look at ownership of property and other assets.


While few really believe that dying with the most toys is a victory, we humans still are fond of gathering possessions. Here’s to seeing how our mindset on belongings relates to other areas.


What Brands Can Do!

According to Mintel, a significant proportion of consumers are trying to cut back on buying. The recession made even the financially comfortable pause. Prudence and self-reliance became fashionable, while the boom-era conspicuous consumption started to look irresponsible.
  • Consider creating tiered product levels for your brand in order to help consumers find a comfortable price point.
  • Advertise and market accordingly. Focus your methods and messages in ways that make sense for your targeted customer: Digital/mobile advertising may be just the ticket for your brand; perhaps your positioning takes a more conservative approach if you have consumers very concerned about what they have.

Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at or 312-932-0400.

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Anyone who works (with the exception of volunteers, unpaid interns and the like) can bring home the bacon — even kids, thanks to lemonade stands and lawn mowers.



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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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