Consumer Insight - September 2013

Impulse and Pre-Considered Shopping

consumer insight september 2013

 

WHERE IT'S DONE

People can make on-the-spot or planned buying decisions nearly anywhere, but this month’s data focuses on store purchases in shopping malls.

WHAT GOES ON

Most shoppers go to malls looking to shop at specific stores (62%) or for specific items (54%), but a considerable amount do go to the mall without a mission and will buy whatever strikes their fancies. Still others visit solely to look or hang out with friends.

WHO DOES WHAT

Younger consumers are most likely to browse and impulse buy or not buy at all. Single consumers are substantially more likely than married consumers to visit a mall for browsing, and out of all employment levels, part-time workers are the most willing to spend their free time at the mall for fun — but just because they spend more time near the shops does not mean they buy more.

 
 

What Brands Can Do!

>Build it, and they will come only works some of the time: to bring more people into stores to  buy, brands can:

  • Drive spontaneity among people in relationships by encouraging dates at the mall with eating, entertainment and shopping deals.
  • Consider locating their upscale retail store by others to help encourage browsing by those with higher incomes.
  • Consider in-mall advertising/presence for organizations seeking to target those in the 18-24 range.
  • Let buyers pre-shop by adding items to a virtual cart, with the items waiting for them when they arrive.
 

Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at info@mintel.com or 312-932-0400. www.mintel.com.
 

<<Back to the Consumer Insight Archives

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus