Mintel notes that consumer spending constitutes approximately 70 percent of GDP in the U.S., so it’s important for marketers to be aware of consumers’ financial situations and willingness to spend.
In the last couple of years, wages have been recovering to pre-recession levels, and the ability to return to building homes has helped the economy.
Though consumers feel more confident spending what they make, priority lies in paying off bills and paying down student loans and credit card debt. People also are concerned about using their money to save for rainy days and retirement.
BRANDPACKAGING believes in brands helping consumers make meaningful purchases. We want your brand to sell at shelf, and we want consumers to feel good about what they buy, no matter what their income level or financial situation is. Make each transaction an experience for your customers.
Anyone who works (with the exception of volunteers, unpaid interns and the like) can bring home the bacon — even kids, thanks to lemonade stands and lawn mowers.