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- CONSUMER INSIGHT
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- DESIGN GALLERY
Consumer Insight - September 2014
Income and Spending
Mintel notes that consumer spending constitutes approximately 70 percent of GDP in the U.S., so it’s important for marketers to be aware of consumers’ financial situations and willingness to spend.
In the last couple of years, wages have been recovering to pre-recession levels, and the ability to return to building homes has helped the economy.
Though consumers feel more confident spending what they make, priority lies in paying off bills and paying down student loans and credit card debt. People also are concerned about using their money to save for rainy days and retirement.
What Brands Can Do!
BRANDPACKAGING believes in brands helping consumers make meaningful purchases. We want your brand to sell at shelf, and we want consumers to feel good about what they buy, no matter what their income level or financial situation is. Make each transaction an experience for your customers.