consumer insight april region

April 2014

April

Region This month in Consumer Insight, we focus on regional trends in packaging.

Making Packaging Work Online: 5 Principles for Success

How does our packaging look and work online?

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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

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consumer insight gender

March 2014

Gender

Gender This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used.



age consumer insight

January/February 2014

Age

This month in Consumer Insight, we focus on consumer age and interesting trends in each age division.



Consumer Insight October/November 2013

October/November 2013

Income

This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying



consumer insight september 2013

September 2013

Impulse and Pre-Considered Shopping

This month in Consumer Insight, we focus on impulse and planned buying and what it means for your brand.



august 2013 brand packaging consumer insight

August 2013

Communication & Information Sharing

This month in Consumer Insight, we focus on what communication, social media, and information sharing is happening concerning brands.



consumer insight gender infographic brand packaging

July 2013

Gender

This month in Consumer Insight we focus on how gender applies to packaging and product buying, and why brands should be careful in making gender claims.



region consumer insight uk

May/June 2013

Region

This month in Consumer Insight we focus on region's influence on consumers' purchases. Turns out, everyone craves an experience.



most common online purchases info graphic

March 2013

Where We Buy What

This month in Consumer Insight we focus on buying locations where consumers buy what and the packaging those products come in. See the trends in online vs. in-store shopping.



consumer trends what makes a trend info graphic

January/February 2013

Limited Editions and Easy Open, Easily Read Packaging

This month in Consumer Insight we focus on age. Research shows who limited edition packs most appeal to and how easily opened packaging benefits buyers.

 

 



Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at info@mintel.com or 312-932-0400. www.mintel.com.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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