employment and occupations consumer insight

November 2014

Employment and Occupations

To quote Mintel, “Marketing to the under- and unemployed requires tact and sensitivity in order not to remind those in this situation that they are living on the edge or to make them feel less deserving than others. The likely reward for providing products and services of value during this time of need is a loyal customer for the long run.

Bell Pottinger Reveals 15 Digital Trends Set to Change How Brands Communicate

The analysis captures the most talked about trends online and ranks them in order of percentage increase.

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Nerd Alert: What “Overseas” Manufacturers Need to Understand About American Retail

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.

Read More


consumer insight income

September 2014

Income and Spending

Mintel notes that consumer spending constitutes approximately 70 percent of GDP in the U.S., so it’s important for marketers to be aware of consumers’ financial situations and willingness to spend.



single parent households

August 2014

Single-Parent Households

Society continues to move away from the traditional family structure, and brands are figuring out how to continue connecting with all their consumers.



july consumer insight school aged children

July 2014

School-Aged Youth

Kids are tomorrow’s customer and influence what parents buy; many have their own spending money. Because of their TV and online interests, kids are mindful of ads and choose what they buy accordingly.



ownership consumer insight

May/June 2014

Ownership

As American consumers become more optimistic about the economy and their own pocketbooks, let’s take a look at ownership of property and other assets.



consumer insight april region

April 2014

Region

Region This month in Consumer Insight, we focus on regional trends in packaging.



consumer insight gender

March 2014

Gender

Gender This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used.



age consumer insight

January/February 2014

Age

This month in Consumer Insight, we focus on consumer age and interesting trends in each age division.



Consumer Insight October/November 2013

October/November 2013

Income

This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying



consumer insight september 2013

September 2013

Impulse and Pre-Considered Shopping

This month in Consumer Insight, we focus on impulse and planned buying and what it means for your brand.



august 2013 brand packaging consumer insight

August 2013

Communication & Information Sharing

This month in Consumer Insight, we focus on what communication, social media, and information sharing is happening concerning brands.



consumer insight gender infographic brand packaging

July 2013

Gender

This month in Consumer Insight we focus on how gender applies to packaging and product buying, and why brands should be careful in making gender claims.



region consumer insight uk

May/June 2013

Region

This month in Consumer Insight we focus on region's influence on consumers' purchases. Turns out, everyone craves an experience.



most common online purchases info graphic

March 2013

Where We Buy What

This month in Consumer Insight we focus on buying locations where consumers buy what and the packaging those products come in. See the trends in online vs. in-store shopping.



consumer trends what makes a trend info graphic

January/February 2013

Limited Editions and Easy Open, Easily Read Packaging

This month in Consumer Insight we focus on age. Research shows who limited edition packs most appeal to and how easily opened packaging benefits buyers.

 

 



Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at info@mintel.com or 312-932-0400. www.mintel.com.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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