april consumer insight

April 2015

Toying With the Idea of Upgrading

People love new technology, whether it’s back-up cameras and blind-spot warnings or better streaming and increased storage. There’s even crossover between the desires for new — Mintel’s research demonstrates just how much smartphones are ingrained in consumers’ lives: Prospective car buyers want to seamlessly bring this experience with them into their vehicles.

Innovation Frustration: Five Ways to “Break Through”

You know fresh insights remain undiscovered and there’s always a better solution. But you just can’t seem to find it. 

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Center Aisle of the Future

Grocery aisles have become hubs of formulation and pack innovation.

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consumer insight march

March 2015

Food for Thought

Food product introductions featuring new packaging have grown strongly over the past five years. Many manufacturers have opted for repackaging existing products to attract new audiences rather than introduce new items.

consumer insight drinking age

February 2015

Drinking Age

Competition in the beverage industry remains strong. Of the 4,245 new beverage introductions in 2013, 22 percent were new packaging, 40 percent were new products, and 35 percent were variety/range extensions. Brands must dedicate innovation to eco-friendly, altruistic and ergonomic packaging designs to meet consumers’ important packaging attributes on multiple levels.

consumer insight income

September 2014

Income and Spending

Mintel notes that consumer spending constitutes approximately 70 percent of GDP in the U.S., so it’s important for marketers to be aware of consumers’ financial situations and willingness to spend.

single parent households

August 2014

Single-Parent Households

Society continues to move away from the traditional family structure, and brands are figuring out how to continue connecting with all their consumers.

july consumer insight school aged children

July 2014

School-Aged Youth

Kids are tomorrow’s customer and influence what parents buy; many have their own spending money. Because of their TV and online interests, kids are mindful of ads and choose what they buy accordingly.

ownership consumer insight

May/June 2014


As American consumers become more optimistic about the economy and their own pocketbooks, let’s take a look at ownership of property and other assets.

consumer insight april region

April 2014


Region This month in Consumer Insight, we focus on regional trends in packaging.

consumer insight gender

March 2014


Gender This month in Consumer Insight, we focus on gender cues in packaging — and why stereotypes should not be used.

age consumer insight

January/February 2014


This month in Consumer Insight, we focus on consumer age and interesting trends in each age division.

Consumer Insight October/November 2013

October/November 2013


This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying

consumer insight september 2013

September 2013

Impulse and Pre-Considered Shopping

This month in Consumer Insight, we focus on impulse and planned buying and what it means for your brand.

august 2013 brand packaging consumer insight

August 2013

Communication & Information Sharing

This month in Consumer Insight, we focus on what communication, social media, and information sharing is happening concerning brands.

consumer insight gender infographic brand packaging

July 2013


This month in Consumer Insight we focus on how gender applies to packaging and product buying, and why brands should be careful in making gender claims.

region consumer insight uk

May/June 2013


This month in Consumer Insight we focus on region's influence on consumers' purchases. Turns out, everyone craves an experience.

most common online purchases info graphic

March 2013

Where We Buy What

This month in Consumer Insight we focus on buying locations where consumers buy what and the packaging those products come in. See the trends in online vs. in-store shopping.

consumer trends what makes a trend info graphic

January/February 2013

Limited Editions and Easy Open, Easily Read Packaging

This month in Consumer Insight we focus on age. Research shows who limited edition packs most appeal to and how easily opened packaging benefits buyers.



Research provided by Mintel.
Mintel is a leading global supplier of consumer, product and media intelligence. For 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analyses that directly impacts client success. Contact Mintel at info@mintel.com or 312-932-0400. www.mintel.com.



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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

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2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight