Every woman wants to feel sexy. From the start, Sexy Hair desired to be a welcome splash of red in a world of black and white, and it seeks to be proof that fun can be a seriously powerful serum. The brand had a goal of standing out with this packaging while matching its metal can containers. The package is a plastic squeeze tube with a metallic in-mold label. The red shine perfectly aligns with other metallic packaging containers of the brand while appealing to consumers who want sexy hair.
ERNEST SUPPLIES | Design by: Miloby Ideasystem
Ernest products are designed to fit a lifestyle oriented around staying active, working hard and living well while looking and feeling one's best. They’re designed and manufactured in the U.S. as premium, efficacious, natural and masculine. The brand’s goal is simplicity: fewer steps to accomplish tasks, no superfluous ingredients or extraneous elements, and super-straightforward products — though simplicity shouldn’t be confused with anything less than the absolute best. The flexible packaging is designed to announce to men, and the women who care about them, that something special is happening with these products: The functional goal was to leave the smallest carbon footprint possible from production to store shelf while protecting the ingredients inside. The flexible material allows every last ounce to be squeezed out, and the fluid ounces meet TSA regulations for easy traveling.
FINEST ROAST COFFEE
Tesco U.K. | Design by: P&W Design Consultants
Tesco’s Finest range represents its tastiest food focused on outstanding, quality ingredients handpicked by experts committed to flavor and authenticity. The design for its coffee assortment stands out while communicating to the consumer it is a premium product. Colorful illustrations express the character, flavor and geographical location of each coffee. The freshness valves and strength messages are incorporated into the designs for a seamless look. A monochromic feel allows easy repeat purchase through color alone, while a black background creates a cohesive range. The film substrate was a challenge, but by outlining designated areas of the illustration to be un-backed with white, a metallic finish was achieved that allows the pack to shimmer under store lighting. The print finish of the matte bags has a tactical effect, engaging consumers.
GREEN GIANT VEGGIE SNACK CHIPS
Green Giant | Design by: CBX
The chips are designed to provide consumers with a healthy alternative in the snack aisle. Green Giant is about vegetables picked at the peak of perfection. That package is designed to use that link to bring the product offering to life.
HILL’S IDEAL BALANCE PET LINE
Hill’s Pet Nutrition | Design by: CIULLA ASSOC
Hill’s has been a leader in pet nutrition since 1939. Ideal Balance is a 100 percent natural pet food, perfectly balanced for a pet’s diet and nutrition. The products engage consumers by being transparent and authentic and give them peace of mind in their decision to by a natural brand. The dry dog and cat food is packaged in stand-up resealable and laydown bags, and the wet food comes in cans. The design establishes a balance between the emotive pet imagery silhouette above with a compelling and approachable ingredient story below. To consumers, “natural” means real meat first, so key food images are shown on the front of pack for easy information access.
LUNDBERG FAMILY FARMS RICE PRODUCTS
Lundberg Family Farms | Design By: Anton Kimball Design
Flexible Packaging By: Peel Plastics
Lundberg Family Farms is an independently owned, multigenerational family rice farming company that owns its whole supply chain from growing, harvesting and milling to packaging and distribution. Its products are organic and non-GMO. The brand needed to renovate its old package, which was laydown and didn’t reseal. A true flat-bottom and side-gusset flexible pack with a Velcro closure system was chosen. The new package better serves its organic, natural and gourmet consumers: Younger consumers appreciate its message of innovation, and older consumers benefit from the closure and ease of storage.
Pepperidge Farm’s Milano has grown into a billion-dollar brand. Until now, the identity and packaging for the cookies were shared with the entire Distinctive Cookie line. The brand desired a design that would embody what enthusiasts love about the line, as well as prepare it for major category expansion. Milano cookies are a “for me” moment for women. The new package design is feminine, sophisticated and indulgent. A brighter color palette, custom typography and rich product photography capture the Milano emotion visually.
San Luis | Design By: ADC Global Creativity
San Luis is a Californian brand of regional artisan bread with a loyal consumer base known for not compromising its ingredients or methods. The packaging is designed to showcase the brand’s independent nature and leave the product almost completely visible for an honest feel.
SCHWAN’S SOFT SERVE ICE CREAM
Schwan’s Home Service Inc. | Design By: Schwan’s
Flexible Packaging By: Ampac
Schwan’s Home Service Inc. focuses on selling high-quality products via a home-delivery truck system. Its Soft Serve Ice Cream pouch is designed to deliver the soft-serve experience at home through a fitment that creates the swirl as the ice cream is squeezed out. Several forms of packaging, including rigid, multi-serve and cardboard, were researched, with single-serve flexible packaging ranking the highest. The package shape gives the feel of holding an ice-cream cone, and consumers can enjoy the product straight from the pouch or empty it into a bowl. The pack has a recloseable lid in case not all the product is consumed at once.
TOM’S OF MAINE
Colgate-Palmolive | Design by: CIULLA ASSOC
Tom’s of Maine, with its totally natural ingredient-based products, projects a citizen brand personality and essence, one that evokes cues of goodness and authenticity. Tweens, kids 8-12 years of age, are too big for child’s play but too small for teenage entertainment. They want to be teens but aren’t quite there. Tweens have a good awareness of the environment and are concerned about the risk of global warming. The tweens line is designed to cater to their concern for the Earth while letting green moms make responsible purchases for their families. Moms trust the Tom’s of Maine brand mark, and the name “Wicked Cool” and fun graphics focused on healthy planet cues appeal to tweens.