Millennials are just starting out in their own homes and are experimenting with food. They love exciting restaurant flavors, but don’t necessarily have the time or knowledge to recreate these dishes at home. The stand-up pouch tears open easily, graphics enforce the restaurant feel and the chalkboard effect is created with matte varnish.
Campbell Soup Company| Submitted by Deutsch Design Works
Campbell desired a more contemporary package than the traditional can. The cool-touch microwavable pouch aims to provide fresher ingredients and speeds prep time. Bright, bold colors and engaging faces attract attention at the shelf. Quirky language adds to the brand experience.
Hill’s Science Diet Ideal Balance
Hill’s Pet Nutrition | Submitted by CIULLA ASSOC
The new package design for Science Diet Ideal Balance uses fun graphics to reinforce the enjoyable experience of praising and rewarding your pet. The clear window in the shape of the primary ingredient shows off the all-natural product while the resealable closure offers convenience.
Rachel Loyd | Submitted by Plum Organics
Plum Organics desired to celebrate the premium nature of the product while calling out important features to consumers. The fresh photography shows the unique ingredients and a bold color band distinguishes flavors. A BPA-free multi-layer film composition with a recyclable cap allows for less breakage compared to traditional glass jars.
Rita Knorr/Mary Allen | Submitted by Ampac
Savvy Green laundry detergent needed packaging that lived up to its standard of smart, green and clean. The package also needed to be heat and humidity resistant. Savvy Green chose Ampac’s No. 2 Pouch for being easily resealable, humidity resistant, reusable and recyclable. The design by Calise Partners was printed using Esko’s HD Flexo technology.
Injection Molded Tubes with In-Mold Labels enabled photographic quality on 100 percent of the tube area with a seamless look. The eight color graphics were reverse printed and then laminated onto a foil for shine. The package is durable from start to finish, when the last drop of product is used.
Carole Branchetti | Submitted By: Berlin Packaging
GardenTech, maker of Sevin, a gardener’s insecticide, wanted to modernize its powder-applicator packaging to attract new users, increase usability via a better closure and package design, and introduce continuity with its spray bottle packaging. The new bottle is easy to grip, child resistant and dispenses product evenly.
BENGAY Zero Degrees
Johnson & Johnson | Submitted by Printpack
The flexible stand-up pouch for BENGAY Zero Degrees, a product meant to go directly into the freezer, allows for superior graphics than those on the original folding carton and will not get soggy or deteriorate. The pouch is easily opened and closed for a consumer seeking pain relief.
Lowe’s | Submitted by united* dsn llc
Blue Hawk is one of the most expansive and comprehensive offerings in DIY today, and the structure and materials vary category to category. The hawk is the unifying, emblematic cue across the private brand label.
Dole Frozen Fruit
Vanessa Beltran | Submitted by Ampac
The graphics on the zipper-sealed package for Dole Frozen Fruit identifies the product immediately without verbally cluttering the principle display area. The images and water splash cater to the consumer’s appetite.
Jalostaja Organic Soup
Jalostaja | Submitted by Ampac
The goal of Jalostaja Organic Soup’s package was to engage the younger market. The high-quality printing shows the product on the front of the pouch, with no visibility on the product inside. The matte look gives a natural perception and a paper-type look and feel.
Northern Pet Products Inc. | Submitted by Glenn Davis Group
Northern’s package redesign needed to attract larger pet food chains, provide reassurance of the quality and create easy shelf navigation. The new design carries the brand’s rugged persona forward with a kraft bag and distressed graphics, increasing shelf presence and showcasing the line’s product authenticity.
Pepperidge Farm Deli and Goldfish Flats
Pepperidge Farm | Submitted by Printpack
The initial Pepperidge Farm Deli Flats and Goldfish Sandwich Bread tray-in-bag packaging was developed to set Pepperidge Farm apart from the competition and improve on-shelf merchandising. The new package builds on that but has a smaller footprint, is tamper evident and recloseable.
Design Resource Center | Submitted by Design Resource Center
Enjoy Life is a brand of allergy-friendly foods. For those with dairy intolerances, Plentils offers the freedom to taste flavors like Margherita Pizza, Garlic & Parmesan, and Dill & Sour Cream. The design required connecting with existing Enjoy Life consumers in a new category plus broadly appealing to mainstream salty snack consumers.
Tesco Finest Stock Pouches
Tesco PLC | Submitted by Ampac
The Tesco Finest line had the goal of enlarging. The package design for the convenient ready meals makes use of high-quality printing to show the product in the bottom gusset. The pouch allows the product to be stored at room temperature for 12 months and can be microwaved.