Home of the Brave Beverage Company | Submitted By: Product Ventures
The main inspiration of Home of the Brave Beverage Company came from its 20 year history of serving America’s finest while remembering, honoring and supporting the U.S. Military. The packaging was inspired panel was designed to emulate a military badge, incorporating the leather of the pilot’s jacket as the background.
QSLD for Mercedes Benz
Mercedes Benz | Submitted By: QSLD
International creative agency QSLD founder Dennis Boudard was selected by Mercedes Benz to design the established brand’s very first fragrance product. QSLD wanted the new package to reflect the quality of the fragrance, so a thick glass bottle was chosen that allows for a reflection effect of the Mercedes Benz star embossed on the bottom.
SACRED
Ian Hart, Sacred Distillery | Submitted By: Elmwood
To create a new identity and more branded profile for Sacred while allowing for expansion and improved bar-back standout, the new pack design was based on the consumer neighborhood pride where the brand originated: Highgate in North London. The design focuses on the wealth of architectural elements from the area.
CIULLA Wine
CIULLA ASSOC | Submitted By: CIULLA ASSOC
To extend holiday cheer to client, CIULLA thought in global terms. The design incorporates a multilingual toast for good health. A new language is revealed as the bottle is rotated. The CIULLA logo nested in the “u” of “Salute” identifies the sender.
Fou-Dré
Chanel Turner | Submitted By: Flowdesign
Fou-Dré fills the void created by the abundance of standard-shaped vodka bottles on the shelf. The goal of the design was to create a striking bottle in the shape of a lightning bolt to coincide with the brand name, “Fou-Dré,” which means “lightning” in French. The bottle was designed to be taller than its competition, sophisticated and eco-friendly.
Southern Comfort Bold Black Cherry
Brown-Forman | Submitted By: Cue
The goal of the Southern Comfort Bold Black Cherry design was to attract new consumers by communicating a versatile new flavor that is great mixed with Coke Zero or on the rocks. The glass bottle with a paper label and a screw top shares the same architecture as other flavors in the range, but unique colors and iconography are added.
Dos Equis
Heineken USA | Submitted By: HMSDesign
To maintain its relevance in the ever-changing beer category, this redesign was the most comprehensive, encompassing the brand's logo, cans, bottles and secondary packaging. The disparity of the U.S. and Mexico packaging was aligned, and the modern design blends with historical tradition.
The aim of the design was to entice the consumer with a playful and familiar image that unites and brings personality to the range while identifying the region. The distributor wished to improve communication of its upbeat message to the consumer. The chosen design is an offset label printed in five colors on a textured paper.
Shock Top
Anheuser-Busch InBev | Submitted By: Deutsch Design Works
The new flavor offerings of Shock Top use bright colors, bold graphics and a wedgehead character in their designs to attract attention on shelf and appeal to the targeted foodie millennial consumer. The adventurous flavors are easily differentiated by custom illustrations.
