The Bertolli brand dates back to 1865 in Italy, and the product stays true to authentic Italian cuisine. The package is designed to quickly communicate the “light” sauce version and connect with consumers by focusing on heritage.
BLUE MOON GRAFFITI COLLECTION
Blue Moon Brewing Company | Design By: Trinity Brand Group
Glass By: Owens-Illinois
Labels By: Multi-Color Corporation
The Graffiti Collection is an ever-growing group of unexpected ales. To communicate the edgy brews and unique tastes, the look of the collection varies greatly from flavor to flavor. A framework clearly identifies the products are from Blue Moon, while each label's graphics are unpredictable. The irreverent designs for the somewhat radical and bold ales use expressive, graffiti-like typography to announce names like “Pine in the Neck” and “Tongue Thai-ed,” signaling to craft beer lovers that these offerings are artfully crafted and sure to please.
Brookshire’s is in the process of transitioning all its private labels to its own store brand. The family-owned for 85 years company wants its packaging to appeal to busy families of all ethnicities with an authentic and contemporary look.
Callegari | Design By: Pereira & O’Dell
Callegari Olive Oil, a premium Spanish EVOO, is a sought after by chefs, food buyers and foodies. The package is designed to position the product as a luxury ingredient worthy of display and turns consumers into brand ambassadors — suitable for both the professional chef and home cook. The bottle is designed as a golden droplet, reminiscent of the oil’s purity and simplicity. The top is wrapped in a signature Spanish tile pattern and trimmed in turquoise.
CIULLA HOLIDAY WINE 2012
CIULLA ASSOC | Design By: CIULLA ASSOC
Ciulla’s valued clients look forward to the company’s tradition of sending a gift of wine with limited-edition labels for the holidays. The package is designed to reinforce the agency-client relationship. The 2012 edition is designed to offer an impactful black and white label that incorporates a splash of red from the CIULLA logo nestled in the “J” of “Jolly.” The custom-designed handlettering is a modern take on Old English calligraphy, paying homage to the carol “Deck the Halls,” from which the “’Tis the season to be jolly” line originates.
JACK DANIEL’S UNAGED TENNESSEE RYE
Brown-Forman Corporation | Design By: Stranger & Stranger
Glass By: Owens-Illinois
Labels By: Fort Dearborn Company
Medallion Supplier: Signe T
Cork Supplier: J.C. Ribeiro
Jack’s guiding words were “Every day we make it, we’ll make it the best we can.” So when the brand’s tasters sampled Jack Daniel’s Unaged Tennessee Rye after distillation, they said it should be released immediately. The rye whiskey is offered only in a small batch and in limited supply, so that the majority of the new whiskey can mature for future release. The product straddles the line between stripped back and finely crafted and is designed to engage and excite brand loyalists while reemphasizing the brand’s specialness. The square package with a faceted neck is inspired by the lab samples used during sampling and reflects the “raw” nature of the whiskey before barreling. Deeply embossed branding on the face and side panels echoes historical Jack Daniel’s glass packaging.
Kona Brewing Co. has a 20-year history of being a laidback brand from Hawaii and delivers the state’s authentic spirit in the form of “liquid aloha,” the brand’s nickname for its brews. The brand celebrates its roots and invites all those with the shared value of aloha to join it no matter where they are. The beer is meant to provide an element of escape and inclusive status. The brand’s fans love sharing their stories of Hawaii, so the custom bottle with an approachable retro vibe has the island chain embossed on it to give people the chance to physically reconnect with their memories as they feel the raised shape. Label art depicts actual locations; the die cuts mimic the horizons drinkers see as they sit on a crowded lanai, enjoying the beer at sunset.
PUMPKIN FACE CREAM RUM
Pumpkin Face Rum | Design By: Flowdesign
Rum aisles can be very traditional, and research shows that consumers desire different packaging for classic items — though the products must still deliver taste and quality. Pumpkin Face Cream Rum seeks to create a niche in these traditional spots with superior cream rum in a unique package. The package is designed to connect with consumers in their 20s to early thirties who love fun and parties and are looking for an offbeat rum choice. The glass bottle’s cream color is accented with gold-fleck decals for the pumpkin’s eyes and mouth, and the neck label’s paper is embossed with hot-stamp silver ink. A gold wood cork with custom metal inlay tops the package.
Fresh & Easy introduced a series of specialty salt and seasoning grinders to bring new flare into a home cook’s kitchen and help younger customers feel inspired to cook things they’ve seen on favorite blogs or tried in restaurants. Because the products may be a bit unfamiliar, the romance copy on the front and side panels is written to inform consumers of practical usage, the provenance and flavor profiles. Modern, clean and slightly ghosted labels let the product be the hero, and playful illustrations and type are adapted to each variation, letting consumers know these aren’t your grandmother’s seasonings and salts. A built-in grinder helps keep the product fresh.
SOMETHING NATURAL SPARKLING WATER
Something Natural | Design By: Little Big Brands
Something Natural blends the refreshing qualities of sparkling water with fruit flavors. There are no artificial sweeteners or preservatives, and each bottle is just 30 calories. The water was originally created to appeal evenly to men and women, but after the company better understood who was buying the brand, it evolved the positioning to skew more heavily female. It was also noticed that social media fans were placing the bottles in settings where they took on the characteristics of art, so the package design was enhanced with all handcrafted elements, from the hand-drawn typography of the logo to the illustrations. Five unique birds set flavors apart and help provide strong color-coding. The logo finishes differently on each SKU, as if it were a piece of string being pulled by the birds.
TORIANI SIGNATURE SYRUPS
TORIANI | Design By: Trinity Brand Group
Glass By: The Ink Spot
Printer: Multi-Color Corporation
Closure: C&E Capsule
Torani Signature Syrups are premium syrups used for everthing from coffee to cocktails to tea. The package is designed to be elegant and sophisticated to appeal to coffee houses, restaurants, and other venues where upscale syrups would attract consumer interest.