Anto' is an Italian canned food brand known for its high-quality natural products and heritage, which is important within the Italian market. The previous identity and packaging lacked expressiveness and felt outdated. The new package needed to give the brand’s qualities a modern visual code while capturing the spirit of its Neapolitan authenticity for families looking for practical and natural food and cooking ingredients. Vibrant illustrations depict the natural ingredients playfully scattered across the Bay of Naples, and calligraphy melds tradition with fresh artisanal touches, allowing the brand to move away from an artificial and bland image.
AQUIESSE PORTFOLIO COLLECTION CANDLES
Aquiesse | Design By: Aquiesse
Metal by: Planet Canit
Aquiesse offers premium home fragrance collections, with products sold in upscale stores and specialty boutiques around the world. The brand strives to be innovative, classic and recognized for exceptional quality, and home décor and timeless design are paramount to the company. Its consumers understand value and expect well-made luxury items, so the new tin has a pedestal stand to protect fine furniture, an accessory match compartment with custom matches, and an embossed wave pattern inspired by nature to delight customers. The embossed brand logo and rope pattern on the deep, metallic finish contribute to the brand’s image of quality.
Brigaderia | Design By: Casa Rex
Brigaderia is a Brazilian confectionery store specializing in brigadeiro, a popular sweet, and is characterized by a witty, humorous visual identity and engaging product and in-store experiences. For the brand’s Tea Time Collection, a special range of tea blends developed to harmonize with its selection of sweets, the goal was to create packaging that maintains the brand’s whimsical appeal and forms a meaningful experience for the consumer. On each can a playful old-style teapot comes to life and is ready to serve, announcing its respective flavor. The vintage monochromatic illustrations and ornate typography are designed to perfectly transfer the brand’s fun and irreverent personality to the packs.
MELODIE SPRAY COLLECTION
MeadWestvaco | Design By: MeadWestvaco
The Melodie Spray Collection was created to help luxury perfume and cologne brand owners enhance the consumer experience and emotional connection to a product’s identity through the fragrance’s spray. The collection allows brand owners to tailor their fragrance pump to the positioning and intended use of the fragrance — daytime or night, a specific season, occasion, and even mood. The pump is designed to be understated and, when paired with the invisible NoC dip tube, complete the fragrance’s luxurious feel.
Progresso | Design By: CBX
Progresso Recipe Starters are designed to provide consumers, especially busy moms, with ingredients and meals that celebrate flavor and are simple and easy to make. Recipes are provided under the labels that use the sauce as the start to a simple meal solution. The package is designed with a blue cloth that links to home, while an iconic wooden spoon delivers the possibilities of cooking with the sauce.
THE REPUBLIC OF TEA ICED TEA
The Republic of Tea | Design By: The Republic of Tea
The brand desires to supply quality tea and herbs to consumers as well as deliver a “Sip by Sip Rather than Gulp by Gulp” experience — a lifestyle of relaxing with friends and family, drinking refreshing iced tea in the summer. The package is designed to convey the enjoyment that classic American tradition brings. The vibrant color palette and scalloped details of the label have a feeling of the 1940s, a time when iced tea was popular, and the frosty pitcher tells consumers they can now brew quart-sized amounts of tea. Flavor cues hug the carafe to announce ingredients.
Vemma Nutrition Company | Design By: Vemma Nutrition Company
Metal By: Ball Corporation
Verve Bold, a reported healthy alternative to typical energy drinks, is Verve’s edgy new product designed to create energy around the brand and attract Millennials and the young at heart. The package is designed to be sleek, hip and upscale and aims to invoke pulsating late night parties and busy college schedules while promising energy, mental clarity and focus.