- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
The full assortment of the Archer Farms “Meals for Two” program is packaged in a 16pt SBS paperboard carton with curved corners to give it a more premium look and feel. The carton has been specifically designed to allow the flaps to mimic the arc on the front panel. Color is used to organize cuisine type.
Domata wanted to distinguish itself from the rest of the gluten-free category. The design used is bold with ties to the kitchen in the form of tablecloth, apron and other graphics. The letters in different tones are meant to give the impression of a slightly more “handled” and approachable look.
The goal of the package was to be the first on the market using this design and sustainable focused packaging technology. The HBA package features sidewall sealing and dual hang/stand display options. The Alice in Wonderland lip balm set reveals a color-contrasting storyline and a shadowbox effect highlights the Breast Cancer set.
The Feosol brand was stripped down to the bare essentials in this redesign. A proud yet delicate new Feosol logo sits prominently embossed on the pack, along with the product name and function. Color coding is secondary to a largely white canvas that lends freshness and modernity to the line while increasing shopability.
The updated packaging for the TYLENOL family needed to make it easy for any parent to trust they’ve made the right choice for relief for their child. The use of the simple red background helps to focus attention on the characters and creates a sense of calm while still providing emphasis to the “Fever and Pain” need state.
The essence of the Jaali Bean brand is accessible India. The playful brand name and identity was the inspiration to create a clever yet sophisticated design. A contemporary palette and a clean design language combine with a fresh, homemade feeling of the photography.
The MoonPie brand was born in 1917. With such a rich heritage, the goal was to give personality without abandoning core equities. Layering on a large dose of indulgence with a strong brand billboard and flavor system made the brand architecture complete. Appetite appeal is enhanced, and the new imagery system is easy to navigate.
The “Nice!” brand is a price-value line that stands out on shelf through a cheerful, vibrant personality and relatable, engaging imagery. The brand represents solutions for everyday living. The look is simple, and the packaging uses a clean, no-frills white background with black lettering and a simple, vibrant silhouette of the product inside.
Pedia-Lax shoppers are moms who are busy, might have a sick kid in tow, and are emotionally charged because of the ill child. The new packaging gets her in and out of the store with the right product. The package uses well-communicated information and no clutter. The overall look balances efficacy with kid-friendliness.
Sprint wanted to lead in sustainability through greener packaging materials and graphics. The packaging materials are made from 87 percent post-consumer waste using recycled kraft. The visuals are natural and support the device. Ink is used sparingly and the messaging discusses recycled materials.
Orange juice is a crowded category, and this “not from concentrate” Spanish juice wanted a fun design to differentiate itself. The design reflects the origin of the oranges with a light-hearted Matador symbol. Color coding helps distinguish between the smooth and pulp varieties.
This package design pushes the brand into a more sophisticated execution that puts emphasis on the product itself with die cut windows. Design elements consist of a deep magenta colored brand logo against white on main display panels and reversed on secondary panels. The copy explains what the item compares to on a national brand level.
The Vemma Bod-e product line is a healthy weight management solution. Convenience was a key factor in development and design. The Vemma Bod-e Cleanse box is made of SFI-certified 20 point cover stock and printed in four colors with an aqueous coating. The clean white design conveys a sense of purity that is connected to the brand.
The range of products was categorized by end use and named according to their function or ownable feature, i.e., the ballsy one, the twisty one. The brand identity cleverly uses a vibrating upside down “R,” which is reminiscent of the iconic shape of the product. The packaging was designed to look high end and gift worthy.
The packaging graphics for this design include a new interpretation of the Dr. Scholl’s trademark yellow sash. At the top of the pack, a black and white photo portrays the energy of an athlete engaged in exercise. The three die cuts on the package allow consumers to feel the quality of the product.
Colgate was looking to create a premium whitening toothpaste brand. By elevating the Colgate red equity, Swerve was able to create a cosmecutical premium tier. Printing on Pillars of Light substrate, the rich color conveys an advanced product. The smaller Colgate logo supports the premium positioning.
The range of lunch tools take on a new and exciting feel with a whimsical product design. The logo defines that the products and reusable, and the description and visuals give usage details.
Clear-coded graphics communicate the unique features of the timer. A clean white background balances the overall feel of the layout and coincides with the brand architecture. Simple product simulation helps the consumer understand the product.
Better Food Concepts’ packages are made from recycled paperboard and are recyclable, biodegradable and compostable. The design embodies a premium Italian product by combining a classic monochromatic color scheme inspired by the main ingredient of black and white truffles. The dual die cut opening shows off the products inside.
The new mid-tier national brand equivalent for SUPERVALU represents a strategic change and consolidation of multiple banner brands under one umbrella. The design uses color impact to compete against national brands and stand out on the shelf while having an approachable feel.
The new look for the Fleet brand evokes a clean, healthy perspective. The new identity is more prominent on the pack but softer and more approachable through typography. The vibrant green background conveys movement and relief. The cleaner design makes benefits clearly legible for the consumer who is in discomfort.
The grab & go meals’ redesign features photographs of the individual components arranged on a plate to communicate a full meal. Handwritten ingredient callouts add personality while providing wholesome reassurance. The carton is CCKB made from 100 percent recycled fiber content with a minimum 35 percent post-consumer material.
The Häagen-Dazs brand portfolio was redesigned to be more relevant to today’s consumer while maintaining its super-premium equity. Traditional flavor ingredients are set against a background of gold silk to accentuate the ice cream’s richness. Real food photography and gold accents throughout the line maintain the indulgent feel.
Jack Daniel’s Double Gold Medal Commemorative Gift Set is a very exclusive offering for duty-free travelers. The package is made of high-quality rigid board and features swinging side-by-side doors that house two neat glasses. The set is hand-finished with a smooth, soft-touch, rich matte black wrap.
This new product needed everything from a name to a breakthrough look. The objective was to make the product look totally refreshing while clearly communicating the main differentiators: that Lipton’s powder was made with real tea and honey. The design was kept minimal, showcasing the glass or pitcher and the product.
This waste-free meal packaging product line needed to provide end users with increased shopability. The redesign paid careful attention to create packaging that informed and engaged consumers while offering a small footprint. Simple sleeves, boxes and hang tags were utilized, and graphics reflect the fun and eco-friendly nature of the products.
Puffs Car Cups were created to help drive trial, incremental purchases and out-of-home usage for the brand. The new packaging structure is a streamlined carton structure that fits most car cup holders. The collection of six designs is based on popular fashion and accessory trends.
Rolling Words, Snoop Dogg’s smokable songbook, is a promotion for Snoop Dogg’s King Size Slim Rolling Papers. Each page is a rolling paper with Snoop’s greatest songs and lyrics written on them in nontoxic ink. The perforated pages are easy to detach from the hemp-related cover and binding. The spine features a match striking surface.
Style Selections is a diverse brand for home products and materials aimed at a style-conscious buyer. The branding approach is bright, modern and fresh with iconography and color cues providing the right signals for the appropriate categories and departments.
The Vemma Bod-e product line is a healthy weight management solution. Convenience was a key factor in development and design. The Vemma Bod-e Transformation Pack Shipper Box is a 100 percent recyclable white corrugated box made from 40 percent recycled materials. The graphics are printed with earth-friendly soy-based ink.
With nearly two centuries of history and tradition behind it, Westminster’s baking methods were time-proven, but its identity was timeworn. The logo was renovated to capture the “New-England-ness” of the brand. The warm white background is layered with product photography. The navigation is clearer; the brand story more prominent.