The Better Bean Company wanted packaging that was compelling on the shelf to maximize new sales. The new rectangular packaging, which features new structures and colorful, eye-catching labels, aims to create a billboard effect. The product is packaged in a 14oz polypropylene-based tub with an easy-open, no-inner-membrane IML lid.
Core Power
Steve Jones | Submitted By: Kaleidoscope
Athlete’s Honey Milk needed to reposition to appeal to an expanding consumer base. The new Core Power brand name is more relevant to a broader audience while the brandmark evokes energy and the use of oversized typography communicates nutritional benefits. Flavor-focused graphics capture the ingredients and taste that set Core Power apart.
Cuties Fruit Smoothies
Califia Farms | Submitted By: TricorBraun
Cuties needed an easily identifiable design that that speaks to an all-natural, nutritional juice drink. The carafe styled shape features bright colors and fun graphics that says fun to children but stills appeals to the nutritional concerns of parents. The new package is easy to grip and open and utilizes a wide mouth that allows for smoother pouring.
GNC Beverages
Sam Jones | Submitted By: McLean Design
GNC hoped to establish its presence on the “open-market” and leverage its 75-year reputation for nutritional efficacy driven by health science. The packaging needed to deliver the full value of the brand in a credible manner. All label components — white and black labels — deliver the complete message of scientifically advanced performance.
Lifestyles Lubricant Gel
Ansell | Submitted By: Reverse Innovation
The new brand identity and structural packaging for Lifestyles lubricant gels feature circular and oblique shapes that are combined in an iconographic design that reinforce the identity of the brand. The elegant silhouette is eye-catching; the discreet and effective language inspires confidence while five modern colors characterize the fragrances.
Mission Athlete Care
Carole Branchetti | Submitted By: Berlin Packaging
For both functional and aesthetic reasons, Court Grip required a completely custom designed package. The contoured bottle with strategically placed debossed finger grips features a custom applicator, a black neck that contrasts with the silver bottle and a dispensing cap that lets users open and apply the product with one hand.
Novo
Gaia - John Ferm | Submitted By: Spring Design Partners, Inc.
NOVO Organics was founded with a mission to empower individuals to make informed and ultimately better choices about what they consume. The new brand identity is anchored by simple, honest illustrations that act as a visual magnet that connects individuals who share the values of the line of hydration beverages.
Soup On The Go
Campbell Soup Company | Submitted By: Deutsch Design Works
Soup-on-the-Go is in a 10.75oz eco-friendly hand-held container which is wrapped in a comfortable foam material that allows for easy gripping. This container goes from microwave to your hands, no spoon required. The classic Campbell's red and white is familiar but modernized with bold Campbell's branding.
Stila—Dream Catcher Palette
Stila | Submitted By: Stila
The Stila Dream Catcher Palette package design was created to teach consumers how to combine colors and apply several makeup looks. The package was created with a clear window so the content and colors are visible in the retail environment. The package is slim and lightweight with the Stila logo silk screened on the compact lid.
Stila—Red Carpet
Stila | Submitted By: Stila
The goal of this design was to create the first ever solar powered compact. Consumers can place the refillable compact in the sun to charge the solar panel. When the lid is opened, the logo is illuminated on the front of the compact and the mirror is illuminated for makeup application. The compact can be recharged approximately 900 times.
Tweezerman Studio Collection
Tweezerman | Submitted By: Swerve
The line of beauty tools divided graphics into two parts. The top half of the package features the product line with the new logo while the lower half identifies the product and introduces a segment color into the line — pink for tweezers. The package structure is injection-molded polycarbonate with clear plastic support for the product.
Wildbrine
Chris Glab and Rick Goldberg | Submitted By: Deutsch Design Works
The line of fermented foods set out to deliver break through, eye-catching creative container with ample visibility of the fresh ingredients. The new wide mouth allows for ease in serving while the label delivers a tamper-proof seal. Bright color combinations on the labels support the flavor offerings and ensure that flavors are easily differentiated.
Bolthouse Farms Juices
Bolthouse Farms | Submitted By: HMSDesign
The packaging for the juice range redesign is a clear shrink label, applied to a custom bottle shape. The design was created with vibrancy and image integrity in mind, so colors were carefully chosen and artwork custom-tweaked to ensure the best results on press. A matte varnish is printed over the negative space, creating a more tactile, hand-crafted feel.
Bolthouse Farms Yogurt Dressings
Bolthouse Farms | Submitted By: HMSDesign
Packaging graphics for the Yogurt Dressings were refreshed to stand out, communicate the health benefits and maintain a premium look. The label utilizes a premium, pearlized white paper which adds a subtle, visual elegance to the package, and ingredient artwork adds an element of visual depth with a combination of photography and digital illustration.
Senna
Senna Cosmetics, Inc. | Submitted By: Ping Li Design
With additional products added to the brand, Senna wanted to re-energize its dated look by redesigning the logo, graphics and components. The new brand identity uses black as the brand's dominant color and introduces the harlequin icon to set this line of color cosmetics apart and communicate a sleek, sophisticated, up-to-date and chic tone.
Tap The Cap
Christopher Simonian | Submitted By: Tap The Cap
Tap The Cap set out to create a universal dosage/dispensing sports cap that would fit every well-known brand of bottled water, allowing the consumer to enhance his or her favorite bottle of drinking water. The design aims to look cool, innovative and fun to differentiate itself from competitor stick packs and ordinary caps.
Vemma Bod-e Rest
Lynn McGovern | Submitted By: Vemma Nutrition Company
The Vemma Bod-e healthy weight management solution is designed to fit conveniently into a busy lifestyle. The objective of the package design was to create a light and healthy look that would stand out but fit within the Vemma family. The new packaging is a 3oz, HDPE, BPA-free plastic bottle with a PET shrink-wrap label and double safety seal.
XANGO
Carole Branchetti | Submitted By: Berlin Packaging
Wellness company XANGO wanted to develop a replacement for its original glass bottle that would minimize the product’s environmental impact. The new lightweight package is comfortable to hold and features a close replication of the original bottle shape with use of a full shrink wrap with a multicolor label.
AQUA Hydrate
Nate Puksta | Submitted By: Sterling Brands
AQUAHydrate sought a new identity that would be truly differentiated and modern. The design creates a fresh visual identity that speaks to the brand's core essence. Brand assets are streamlined to be clear and consistent while layering on the bottle represents the active lifestyle of the consumer and hints at the enhanced benefits of the product itself.
Cutex
Carole Branchetti | Submitted By: Berlin Packaging
The Cutex nail care product line was to be updated and set apart from anything else on the shelf. While retaining the basic silhouette to ensure that Cutex bottles are instantly recognizable, the design team made critical changes to the height of the package, shape of the bottle face, logo, label, graphics, color palette and closure.
FIX
FIX Brands, Inc. | Submitted By: Little Big Brands
FIX aimed to combine the flavor cues and anti-aging benefits of the 16oz bottles of clinically proven youth enhancing solution. The packaging features a full shrink-wrap utilizing reverse printing and reflective foil which highlights the brand identity. Each graphic and typographic element provides the optimal balance of technology and taste.
LIMU Original
Carole Branchetti | Submitted By: Berlin Packaging
LIMU Original was in need of a more modern, cost-efficient and high-performance package. The redesign involves conversion from glass to a custom round, 74g PETE container, with a taller silhouette and clear, streamlined design that better showcases product color and a structural grip which frames the new vertical logo and graphics.
PGA Accessories
EB Brands | Submitted By: Swerve
PGA sought an integrated packaging design (structural and graphic systems) for eight accessories of varying sizes weights and shapes. Each SKU was addressed in parallel to ensure that the system was cohesive and versatile. The graphic system uses a black and white inspirational image of a golfer adjacent to a beauty shot of the product image.
Playtex/Energizer Personal Care
John Rousso | Submitted By: 4sight inc.
Playtex desired to create a sterilizing (microwavable) carrying case for pacifiers, where product also doubles as the package on shelf. The peggable paperboard header card with Playtex branding/graphics allows the reusable case to be the main package component, offering a sustainable solution to sterilizing pacifiers in microwave.
SunnyD set out to improve ergonomics and storability of the bottle. The new bottle has an optimal rectangular footprint: It fits into the fridge door and the off-center neck and larger handle opening are much more ergonomic, easier to grip and give consumers the ability use four fingers instead of three to pour.
Swiss Gear
EB Brands | Submitted By: Swerve
This collection of travel accessories and tools supported the creation of a subtle curving surface and a consistent messaging area to create maximum impact and continuity between SKUs, whether the product is visible or hidden. The creation of a clean and crisp background mountain scene provides an optical sense of depth to the presentation.
Wildbrine
Chris Glab and Rick Goldberg | Submitted By: Deutsch Design Works
The line of fermented foods set out to deliver break through, eye-catching creative container with ample visibility of the fresh ingredients. The new wide mouth allows for ease in serving while the label delivers a tamper-proof seal. Bright color combinations on the labels support the flavor offerings and ensure that flavors are easily differentiated.
Yardley of London
Lornamead | Submitted By: Little Big Brands
The goal for the new Yardley line was to create a package that blends the Yardley heritage but is breakthrough in the category. Color and typography create depth and dimension to achieve a fresh look. Bold imagery represents the luscious scents contained in the products and on pack icons bring prominence to the eco-benefits of the products.
