Briogeo founder Nancy Twine was inspired by her childhood and dedicated to her mission: to create hair that is vibrant and full of life through the Earth’s very own elements. The brand wants every woman to have beautiful, healthy hair without sacrificing safe and nurturing ingredients. The package is designed to combine luxury cues with natural ones, to reflect how women want to feel on the inside. The large “B” initial stands for the family name, and its changing pattern represents the variety of hair types and textures women have.
GOLD BOND MEN’S ESSENTIALS
Gold Bond | Design By: CBX
Gold Bond Men’s Essentials are designed to offer all the benefits of the original Gold Bond lotion in a new everyday formula targeted to male consumers. The package’s brown and orange colors and pearlized finish are applied to the existing structure used by the brand.
HELLO ORAL CARE
Hello Products | Design By: BMW Group Designworks USA
Rigid Plastic By: Tricor Braun
Hello’s oral care line includes a range of natural toothpastes, mouthwashes and breath sprays, and a toothbrush made with biodegradable corn resin and recycled plastic. The concept behind the brand is intensely simple and outrageously bold: “seriously friendly” oral care products. The goal was to replace the dire warnings and fear-based messaging of traditional dental care with happy products that are 99 percent natural and 100 percent nice. The brand seeks to accomplish this with bright colors and unfamiliar-shaped bottles that make oral care fun. The toothpaste, for instance, dispenses like cake icing, and the mouthwash comes in a package consumers don’t have to hide under the sink.
Walgreens | Design By: CBX
Rigid Platic By: Berlin Packaginig
Ology, a range of baby, personal and home care items, communicates a “better for tomorrow” message, uses efficacious product formulas, and has an affordable price point. The products are designed to give concerned consumers easier access to safer solutions. The brand uses custom, 100 percent post-consumer material structures to help fulfill its purpose of leaving behind a healthier, happier world for future generations. A uniquely human approach to design and tone of voice seek to share the brand’s desire to improve quality of life with the products. The packaging is meant to appear as if it were handmade, with a type-driven graphic system and illustration style.
Simple Green | Rigid Plastic By: MeadWestvaco
Simple Green decided it wanted U.S.-made packaging that would reduce its footprint. It chose MWV’s VersaPlast all-plastic trigger sprayer. The trigger is designed to increase the amount of product dispersed to cover a wider area and do away with the need for metal parts for a smaller carbon footprint.
The creation concept behind Stack Wines was to provide consumers an opportunity to drink wine in more casual social settings, like concerts or picnics, without the need for glassware and corkscrews. The wines also allow buyers to enjoy one glass without opening a whole bottle. The stemless “glasses” come prefilled with quality California wine, zipped into a convenient shrink-sleeve that has the same dimensions as a traditional wine bottle. The package utilizes language and graphics to show users how to “zip, snap, sip,” and pairing and usage suggestions serve as a helpful shortcut for consumers buying wine for entertaining or as a gift.
SUNDIA FRUIT CUPS
Sundia Corporation | Design By: CB’a Brand Engine
A passion for fresh fruit set Sundia on a mission to create products that could deliver the daily recommended servings of fruit easily and affordably. Five years of double- and triple-digit growth led Sundia to be the number two brand in the single-serve, refrigerated fruit cup market, and it was then the brand recognized its “me-too” branding approach was limiting its potential. Sundia desired to tell its own story: real fruit, deliciously easy. The True Fruit name was elevated and became the lead brand communication to help consumers feel comfortable buying the fruit as a healthy snack alternative. Nutritional callouts are highlighted on the side of the pack. Fruit-inspired stripes, detailed illustrations of cut fresh fruit, and a straightforward brand mark capture the delightful personality and passion of the brand.
THE EPIC SEED YOGURT
Epic Naturals LLC | Design By: Little Big Brands
The Epic Seed combines the goodness of Greek yogurt with on-trend superfood chia. According to Mintel research, 70 percent of consumers purchase yogurt for digestive health, yet many brands lack any real fiber benefit. The Epic Seed has more fiber than an apple, the protein equivalent of three eggs or 19 cups of spinach, more omega-3s than a serving of salmon, and is loaded with calcium, potassium, magnesium, iron and antioxidants. The package is designed to pique consumer interest in chia while communicating all its benefits. The logo is hand drawn, and the typography nestles inside a seedpod. That shape is replicated on bottom of pack, where key nutritionals are called out. Illustrations on the lid graphically depict all the nutritional benefits that each container promises.
Trojan has been a quality and trusted brand in sexual wellness for over 90 years. With the new line of lubricants, the brand is able to provide an elevated experience to the consumer. Findings from various focus groups showed consumers desired packaging that was eye-catching without being too loud. It should also be comfortable to hold, allowing for one-handed control, and have unique shape and textural features. The brand wanted to convey the fun and sensual side of the product and play on the “Crazy, Sexy Feel” it delivers. A custom structure and integrated cap evoke two bodies twisting together in an intimate embrace, and a pearlescent colorant was added to the package to give a glow when held up to the light.
Vemma Nutrition Company | Design By: Vemma Nutrition Company
Photography: Nu Visions
The clinically studied Vemma Formula is intended as an ultra-premium, powerful antioxidant and nutritional formula. The predominately white package is designed to represent the clinical studies and physician-formulated blend. The custom bottle aims to quickly tell consumers the product is an easy-to-swallow liquid and the label’s photography supports main ingredients.