About Us
BRANDPACKAGING is the only publication entirely focused on the role of packaging in the consumer product marketing mix.
BRANDPACKAGING speaks to the audience that makes the impact of packaging a reality: brand, product and group marketing managers; category managers; and product development, design and buying teams.
Our audience is the influential marketing, design and executive decision-makers who work at the earliest stages of new packaging, where materials are discussed and where supplier input can have an impact on the final package itself.
Our focus is on strategy, development and trends.We take consumer, design and retail insights and material/technology trends and balance them against innovation objectives, consumer research, retail directives and brand marketing goals—what brands need to bring forth the market-busting packages of the future.
Our purpose is to provide an open forum of ideas, information and market feedback that mirrors the current successes and opportunities in the consumer packaged goods industry.
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