|
|
|
| |
|
|
|
 |
| |
|
Downsizing on the way up-but at what cost to brands?
Ice cream containers are subtly being tapered. Cereal boxes are
getting slimmer. Brands are struggling for ways to manage
higher material, commodity and energy costs. But instead of employing creative methods (like the lightweighted package at right that reduces material costs but still contains the same amount of product), many have been following a
decades-old practice of downsizing their products: reducing product contents while maintaining the same price point, retooling packaging so the tactic goes undetected by shoppers. more
NEXT + NOW>
Consumer confusion: recycling
 More than nine out of 10 Americans report they have seen the recycled
symbol on products they purchase, according to a Consumer Choice Survey
by Frost & Sullivan. But, apparently, few really know what
it means: 68 percent incorrectly believed it identifies the product as
recyclable, while only 31 percent properly understood that it means the
product was made of at least some recyclable materials. more
Weathering the Downturn: A Researcher's Perspective
 Amidst daily headlines of bailouts, bankruptcies and job losses,
there's no question that the current economic downturn is affecting shoppers'
attitudes and behaviors. In fact, in our studies, we've repeatedly
heard that people are "feeling the pinch" and that it's affecting their
habits, from "trip consolidation" strategies (to save on gasoline) down
to individual brand selections in the aisle. Of course, these
larger consumer and economic trends impact the packaging of consumer
goods. What are the primary issues to consider in shaping
your packaging strategy for success in these difficult economic times? more
PACKAGING THAT SELLS>
McDonald's touts food quality
McDonald's latest global package designs have shifted from a lifestyle
approach to a food and ingredient-focused message. The new packaging,
which rolled out in November 2008, blends text and imagery to put a
"food quality" story in front of the brand's 52 million consumers. more
PACKAGING THAT SELLS_GLOBAL>
PUSHING THE LIMITS OF PET
 Lanjaron Mineral Water is packaged in a premium PET bottle targeted to
premium restaurants and high-end hotels, where traditional glass
bottles dominate. Sophistication was a must in this competitive
landscape, and the sleek, clear shape of the bottle highlights the
Spanish Mulhacén mountain that rises from its base, conveying a sense
of purity and the natural origins of the brand. more |
|
|
 DESIGN
GALLERY 6>
PACKAGING THAT SELLS
BRANDPACKAGING is proud to announce the availability of the 2009 Design Gallery
, our hardbound edition that celebrates the year's most innovative packaging. To order your copy of Design Gallery 6, follow this link. Keep an eye out for the Design Gallery online, coming soon!
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
USA |
|
|
|
|
| |
|
|
| |
|
|
|
|
|
