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>It's time to renew your BRANDPACKAGING subscription!
If you receive BRANDPACKAGING each month, it's time for your annual renewal. And if you're not currently receiving it, sign up today! Click here to answer a few quick questions and receive your free subscription.
(Please note: Regardless of when you last renewed, or when you first started receiving, your FREE subscription, you must confirm that you wish to continue.)
COVER STORY>
How to Thrive in '09
In the coming year, it will be more important than ever for
businesses to respond quickly and creatively to consumer needs and
desires as they become more selective in how they spend their money.
You'll never reach them, though, if you don't put time into innovation
that will cut through the inordinate clutter on store shelves.To help guide your explorations, we've identified six major
consumer package good trends where packaging plays a significant role. more
NEXT + NOW>
Upcycled packaging at Target
Cookie wrappers that have been "upcycled", or refashioned into a
useful product, were the focus of a promotion at Target from September
to December 2008. The retailer featured an end-cap display that cross-promoted
Nabisco's Chips Ahoy! cookies with tote bags that New Jersey-based
TerraCycle created out of the brand's wrappers. more
CONSUMER TRENDS>
Adult or Rejuvenile?
The Rejuvenile trend is fueled in part by adults putting off marriage until the average age of 27 (women) or 28 (men); exhibited by the average age of a video gamer climbing to age 33; celebrated by Nickelodeon; and depicted in just about any movie starring Will Farrell. Take a look at the growing trend of adults cultivating tastes and mindsets traditionally associated with people much younger.
more
PACKAGING THAT SELLS_GLOBAL>
Refill, reuse, recycle
Plup Lähdevesi (spring water) is marketed in a donut-shaped .4L bottle
that consumers are  encouraged to refill and reuse, in a variety of
creative ways. The project is part of the brand's overriding commitment
to fund environmental initiatives. In Finland, Plup donates 10 euro
cents from each bottle sold to the Baltic Sea Action Group, an
organization dedicated to cleaning up the Baltic Sea. more
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 DESIGN
GALLERY 6>
PACKAGING THAT SELLS
BRANDPACKAGING is proud to announce the availability of the 2009 Design Gallery
, our hardbound edition that celebrates the year's most innovative packaging. To order your copy of Design Gallery 6, follow this link. Keep an eye out for the Design Gallery online, coming soon!
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| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
USA |
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