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 DESIGN GALLERY 6>
PACKAGING THAT SELLS
BRANDPACKAGING is proud to announce the availability of the 2009 Design Gallery
, our hardbound edition that celebrates the year's most innovative packaging.
We're happy to report once again that more and more brands are looking at packaging as an integral part of their brand strategy.
The marketers that "get it" consider the many avenues by which they communicate with their customers as part of an integrated and holistic strategy, where packaging has a seat at the table beside other "traditional" forms of promotion.
Below, please enjoy a sneak peek at the 60+ packages we feel represent the best of the best. These packages innovate in the areas of structural and graphic design, consumer insights and utility.
To order a copy of Design Gallery 6, follow this
link. Keep an eye out for the Design Gallery online, coming soon!
Y WATER | Y WATER INC.
 There's been a rush of kid-specific beverage brands of late, but Y Water made a stand by launching in a clever, y-shaped bottle that can be reused as a toy: natural rubber
connectors let kids link or stack bottles to make Lego-like creations. The creation of a former Red Bull
brand manager, Y Water makes sure to sell itself to parents with lowcalorie, vitamin-infused, organic attributes and a biodegradable hang tag that delivers nutrition information,
though the bold colors and bottle design are clearly fashioned for kid appeal.
ARCHER FARMS CEREAL CANISTER | TARGET
There's much to praise about the cereal canister put out by Target's Archer Farms this year, but perhaps most compelling is the fact that the private label innovation comes ahead of national brands. Target threw out the tired bag-in-box cereal packaging system and reinvented it with a paperboard canister
featuring a hinged polypropylene overcap that marks a first for the category: a reclosable lid. It's a packaging innovation that clearly indicates Target's growing commitment to-and investment in-its own brands.
COCA-COLA ALUMINUM BOTTLE | THE COCA-COLA CO.
 More than 90 years after its creation, Coca-Cola's contour bottle remains a symbol of innovation that differentiates
the world's best known soft drink from all other products. The brand owner's simple, stylish aluminum bottle leverages the equity of the original glass contour format to take the brand new places. The design of the metal contour bottle plays up the strongest and most fundamental elements of Coca-Cola's brand identity.
The package stands out from competitive bottles and cans because the core components of the brand are so clearly and simply portrayed.
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| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
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