|
|
|
| |
|
|
|
 |
| |
|
 CALL FOR ENTRIESYou are invited to submit your best work for consideration inBRANDPACKAGING's inaugural
SUSTAINABLE PACKAGING
DESIGN GALLERY,our special FEBRUARY 2009 issue dedicated to innovative
'green' packaging solutions.We're looking for packages already in the marketplace-introducedJanuary 2008 to the present-that excel in addressing the challenges of
sustainability and in building brands. Our expectation is for 'best of thebest' packaging that not only minimizes environmental impact but alsoimproves consumers' lives!Contact Editor-in-Chief Jennifer Acevedo
or Senior Editor Pauline Hammerbeck for submission criteria and instructions.
CATEGORY ANALYSIS> LUXURY PACKAGING
 Packaging for a Premium Positioning
Aligning with the new premium brand positioning of "simply better
rum", revamped packaging for Cruzan was designed to attract a more
sophisticated, discerning consumer. A distinct, handcrafted iconic
crest... moreA Dash of Decadence
Redesigned packaging for Godiva's signature biscuits, coffee and
cocoa collection is based on visual language created to evoke the
products' decadent essence. The new packaging has a look that works
across the line... moreIntense Taste, Powerful Design
Absolut 100 is a new 100 proof version of the famous Swedish
vodka; the name is derived from the vodka's quality. A powerfully sleek
design uses a minimal, masculine color palette of semi-opaque black glass... more
|
|
|
FOLLOWING UP>
Retro, and resealable
Looking to the past for marketing inspiration is
nothing new. From packaged goods to entertainment, nostalgia has seeped into nearly every aspect of consumer culture.
The Coca-Cola Company is rolling out 12oz resealable glass bottles in the brand's iconic contour shape this fall. The new design will build brand value with Coke's current consumers, and the resealable feature meets growing demand for convenient packaging. Sustainability was also a factor in the brand's selection of glass.
With this latest effort, Coke is continuing to pursue internal policies and goals that include increasing recycling and/or recovery of 90 percent of its production output by 2010 and/or recycling the equivalent of all of its packaging.
The glass bottles are decorated with a wrap-around label and sold in a six-pack paperboard carrier that bears the brand's 1904 tagline: "Drink Coca-Cola in bottles".
more
NEXT + NOW
Cost savings takes on a new hue
 Unilever is reducing the number of ink colors on its European food
packaging from more than 100...to just six. The program, an effort to
drive down costs and simplify the supply chain, comes after the brand
owner piloted a successful ink-reduction program across its spreads and
cooking categories. The new six-color palette is said to be capable of
replicating all of the colors in the brand's entire food packaging
range, offering the additional benefit of reduced material waste and,
as a result, of minimized environmental impact. more
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
USA |
|
|
|
|
| |
|
|
| |
|
|
|
|
|
